Niche Market Focus Her Waves targets a highly specific niche of creative women involved in surfing and artistic pursuits, presenting opportunities to develop tailored marketing campaigns that resonate deeply with this passionate and engaged community.

Sustainable Appeal The company's commitment to eco-friendly materials, water-based inks, small batch manufacturing, and biodegradable packaging creates a strong selling point for brands and suppliers prioritizing sustainability, opening avenues for partnerships with eco-conscious suppliers.

Growing Regional Partnerships Recent collaborations with surfing and skateboarding organizations like Surfing NSW and Concrete Skate Supply highlight a strategy focused on expanding regional presence and athlete sponsorships, suggesting opportunities to leverage these relationships for new event sponsorships or product collaborations.

Digital Engagement Tools Utilizing advanced digital tools such as Google Analytics, Klaviyo, and AWS indicates a sophisticated approach to online presence and customer engagement, providing a foundation for upselling digital marketing services or technology integrations to enhance sales channels.

Untapped Growing Market With a similar size and revenue potential compared to other women-focused networks like Girlboss and She Runs It, Her Waves presents a promising opportunity to offer products, apparel, and accessories designed specifically for active and creative women, leveraging the growing trend of empowerments and female-led brands.