Insights

Rich Heritage & Expertise Heritage Guitars has a longstanding tradition of handcrafted electric guitars, built on over a century of expertise in Kalamazoo. This legacy positions the brand as a premium choice for musicians seeking high-quality, artisanal instruments.

Product Innovation & Expansion Recent product launches such as The Standard II Collection and the Core Collection H-575 and H-157 demonstrate ongoing innovation and expansion in their electric guitar lineup, creating opportunities to target players interested in boutique, custom, and vintage-style instruments.

Focus on Quality & Customization Heritage's emphasis on in-house hand-wound pickups and custom shop offerings highlights a commitment to superior sound and craftsmanship, appealing to professional guitarists and serious enthusiasts willing to invest in premium gear.

Growing Market Presence Recent facility expansion and product launches reported in 2023 and 2024 suggest Heritage is actively increasing its market footprint, creating opportunities to engage with distributors, boutique retailers, and direct customers seeking distinguished electric guitars.

Pricing & Market Positioning With revenues in the $25M to $50M range and a focus on high-end electric guitars, Heritage Guitars is positioned against niche competitors like Collings Guitars, offering an attractive option for musicians looking for handcrafted, boutique instruments with a strong heritage appeal.

Heritage Guitars Tech Stack

Heritage Guitars uses 8 technology products and services including Google Ads, Hotjar, Cloudflare, and more. Explore Heritage Guitars's tech stack below.

  • Google Ads
    Advertising
  • Hotjar
    Analytics
  • Cloudflare
    Content Management System
  • Font Awesome
    Font Scripts
  • Twemoji
    Font Scripts
  • React
    Javascript Frameworks
  • Mastercard
    Payment Processing
  • Google Pay
    Payment Processing

Media & News

Heritage Guitars's Email Address Formats

Heritage Guitars uses at least 1 format(s):
Heritage Guitars Email FormatsExamplePercentage
First.Last@heritageguitars.comJohn.Doe@heritageguitars.com
78%
F.Last@heritageguitars.comJ.Doe@heritageguitars.com
11%
FirstL@heritageguitars.comJohnD@heritageguitars.com
11%

Frequently Asked Questions

Where is Heritage Guitars's headquarters located?

Minus sign iconPlus sign icon
Heritage Guitars's main headquarters is located at 1100 North Edwards Street Kalamazoo, Michigan 49007 United States. The company has employees across 1 continents, including North America.

What is Heritage Guitars's phone number?

Minus sign iconPlus sign icon
You can contact Heritage Guitars's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Heritage Guitars's official website and social media links?

Minus sign iconPlus sign icon
Heritage Guitars's official website is heritageguitars.com and has social profiles on LinkedIn.

What is Heritage Guitars's NAICS code?

Minus sign iconPlus sign icon
Heritage Guitars's NAICS code is 71113 - Musical Groups and Artists.

How many employees does Heritage Guitars have currently?

Minus sign iconPlus sign icon
As of May 2026, Heritage Guitars has approximately 21 employees across 1 continents, including North America. Key team members include Owner: J. H.Manager Of Operations: D. S.Scheduling & Production Control Manager: J. K.. Explore Heritage Guitars's employee directory with LeadIQ.

What industry does Heritage Guitars belong to?

Minus sign iconPlus sign icon
Heritage Guitars operates in the Musicians industry.

What technology does Heritage Guitars use?

Minus sign iconPlus sign icon
Heritage Guitars's tech stack includes Google AdsHotjarCloudflareFont AwesomeTwemojiReactMastercardGoogle Pay.

What is Heritage Guitars's email format?

Minus sign iconPlus sign icon
Heritage Guitars's email format typically follows the pattern of First.Last@heritageguitars.com. Find more Heritage Guitars email formats with LeadIQ.

When was Heritage Guitars founded?

Minus sign iconPlus sign icon
Heritage Guitars was founded in 1985.

Heritage Guitars

MusiciansMichigan, United States11-50 Employees

In the late 1800s, Orville Gibson arrived in Kalamazoo and began designing his own range of mandolins. Over time his company grew to become one of the world’s premier musical instrument manufacturers. Some of the world's finest guitars were built at 225 Parsons Street from 1917 to 1984.

Some of the former senior employees wanted to continue the tradition of handcrafting beautiful, high quality electric guitars in Kalamazoo. In the spring of 1985, they bought space at the iconic factory, much of the original guitar-making equipment, and the rest is history.

Jim Deurloo, Marv Lamb, and JP Moats (the founders of Heritage) had a combined total of 84 years of guitar-building experience when the company began. In time, Bill Paige and Mike Korpak joined as co-owners. Today, Jim, Marv, and Bill are still active in the daily business and their wealth of knowledge continues to live through our next generation of luthiers.

We introduced our first Heritage guitar, the H-140 solid body single cutaway electric guitar, at the 1985 NAMM show in New Orleans. Over the years, we have built a small array of various instruments. We now focus exclusively on making the world’s greatest hollow, semi-hollow, and solid body electric guitars.

Section iconCompany Overview

Headquarters
1100 North Edwards Street Kalamazoo, Michigan 49007 United States
Phone number
NAICS Code
71113 - Musical Groups and Artists
Founded
1985
Employees
11-50

Section iconFunding & Financials

  • $25M$50M

    Heritage Guitars's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Heritage Guitars's revenue is estimated to be in the range of $25M$50M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.