Market Positioning Herman Frankel Org has established itself as a top-tier custom home builder and remodeler within affluent Michigan communities such as Bloomfield, Franklin, and Oakland County, indicating strong local brand recognition and a premium market niche.

Technological Adoption Utilizing design and development tools like Prototype, Lightbox, and script.aculo.us suggests the company is leveraging technology to enhance project visualization, client engagement, and potentially streamline construction processes.

Size and Revenue With a small team of 2-10 employees, Herman Frankel Org likely operates on bespoke, high-value projects, positioning it as a specialized boutique firm with potential for growth in the luxury residential segment.

Competitive Landscape Compared to larger competitors such as KB Home and Lennar, which have thousands of employees and billion-dollar revenues, Herman Frankel Org's localized focus offers personalized service that can be emphasized to attract high-net-worth clients seeking custom solutions.

Growth Opportunities The company's emphasis on custom building and remodeling in affluent communities presents opportunities for targeted marketing to upscale clients and partnerships with luxury real estate agents and high-end suppliers to expand its market share.