Premium Custom Artistry Position Heron Glass Co as a premium bespoke glass artist offering hand blown sculptures and carved vessels to galleries, museums, luxury interior designers and hospitality projects. Target opportunities include commissioned installations, limited edition collections and licensing partnerships with larger fabricators to scale reach.

Strategic Partnerships Leverage collaborations with architectural glass manufacturers and distribution networks to widen reach. Pursue deals with middle market glass suppliers to supply custom pieces or co branded artworks for high end projects.

Scale with Outsourcing With a small team, explore contract fabrication and artist partnerships to fulfill larger commissions, shorten lead times and scale production while preserving craftsmanship.

Digital and Commerce Enhance online presence by showcasing the portfolio with compelling visuals and three dimensional renderings, implement direct inquiry or ecommerce for commissions, and adopt CRM and targeted marketing to reach galleries and designers.

Sustainability Story Highlight sustainable materials and energy efficient processes to justify premium pricing, include materials provenance and potential recycling or upcycling options, and sharpen the sustainability narrative to appeal to eco minded clients.