Ad Tech Personalization Herrington Catalog already uses Criteo for retargeting. Opportunity to deepen personalization and cross-sell through CRM data integration, on-site recommendations, and dynamic merchandising to lift conversion and ad efficiency.

Cloud Performance Leverage the existing Google Cloud and New Relic setup to optimize site reliability and cost efficiency. Offer performance tuning, observability, and cloud optimization services to reduce downtime and improve user experience.

Growth Omnichannel Support growth by improving product discovery, checkout speed, and catalog management with integrated search, merchandising, and inventory feeds.

Data Analytics Provide analytics and attribution capabilities across Ruby on Rails and OpenResty apps, with Google Cloud data pipelines to quantify marketing ROI and guide budget decisions.

Competitive Positioning As a catalog retailer competing with larger platforms, there is opportunity to partner on a scalable tech stack, marketing automation, and supply chain integrations to improve margins.