Cross Category Synergy One Hershey unites confection, salty snacks and protein to capture more snacking occasions, creating opportunities for bundled SKUs, cross-promotions, and co-branding with partners such as Marinela and Bimbo to broaden retailer reach.

Sustainability Advantage Sustainability is a differentiator for Hershey, with industry discussions at the USA Peanut Congress stressing the need to prove sustainable practices; this can be positioned to retailers as a credential for responsibly sourced ingredients and resilient supply.

Ad Tech Partnerships The company's marketing technology stack and Cannes Lions outcome-based activation point to data-driven advertising opportunities, enabling partnerships with digital platforms such as The Trade Desk and Mutinex for targeted retailer campaigns and measurable ROI.

US Market Focus The appointment of Heather Hoytink as US President signals a sharpened U.S. growth agenda; pursue national retailer partnerships, category expansion within the U.S., and stronger field and channel strategies across grocery, mass, and convenience.

Channel Growth Opportunities Co-branding momentum with Bimbo and Marinela indicates avenues to expand distribution channels including e-commerce and multi-brand programs, leveraging One Hershey to drive multi-category growth and new SKUs.