Expanding Digital Sales Channels Hertz Car Sales has recently launched a fully online car-buying platform and partnered with Amazon Autos, indicating a strong emphasis on digital sales channels. This presents opportunities to target tech-savvy customers and online dealership networks seeking efficient, no-hassle purchasing options.

Strong Customer Satisfaction Recognized as number one in customer satisfaction for rental cars and awarded for high-quality presentations, Hertz Car Sales demonstrates a reputable customer service record. Leveraging this trust and reputation can be effective in acquiring new customers through referrals and targeted marketing.

Turnaround Strategy Following recent corporate restructuring and the 'Back-to-Basics Roadmap' initiative, Hertz is actively repositioning itself in the used car market. This strategic shift creates opportunities for sales partners to engage with a company focused on stability and growth post-bankruptcy.

Brand Visibility and Marketing Hertz’s participation in high-profile events such as NASCAR and promotional campaigns involving Tom Brady enhances brand recognition. Businesses can capitalize on this visibility through co-branding, sponsorships, or targeted advertising aligned with Hertz’s marketing initiatives.

Diverse Customer Base With a multi-channel approach encompassing retail locations, online platforms, and partnerships, Hertz targets a broad customer segment from individual buyers to dealerships. This diversity offers multiple avenues for business development opportunities, including trade-ins, fleet sales, and wholesale partnerships.