Strong Online Presence Hertz Car Sales has recently launched a fully online car-buying platform and partnered with Amazon Autos, indicating a strategic focus on expanding digital sales channels and reaching customers who prefer remote purchasing options.

Brand Visibility and Sponsorship Participation in prominent events like NASCAR and high-profile marketing collaborations suggest increased brand visibility, creating opportunities to attract consumers interested in brand loyalty and dealership promotions.

Recent Strategic Turnaround Following a bankruptcy and EV strategy setbacks, Hertz's 'Back-to-Basics Roadmap' highlights a renewed focus on core operations and customer experience, offering sales teams opportunities to engage with a reorganized and potentially more resilient customer base.

Diverse Vehicle Offerings With a large inventory of certified used vehicles backed by warranties and trade-in options, Hertz presents a compelling proposition for customers seeking reliable, quality vehicles, which can be leveraged to attract both individual buyers and dealership partners.

Attractive Customer Satisfaction Record Recognition for customer satisfaction and quality presentation of vehicles indicates a strong reputation for hassle-free buying experiences, providing a sales advantage when engaging customers seeking trusted and respected dealerships.