Expansion Opportunities Herzing University is rapidly expanding its physical footprint and programs, including the opening of a Dallas campus and new online degrees in finance, as well as a Doctor of Behavioral Health and dual master’s programs. This indicates opportunities to offer scalable learning technologies, student recruitment services, campus CRM optimization, and cloud-based collaboration tools to support multi-campus operations and online cohorts.

Digital Marketing & Analytics With a tech stack including Drupal, Salesforce, Pardot, Piwik PRO Core, LinkedIn Insight Tag, and Reddit Ads, Herzing is invested in digital marketing and data-driven student outreach. This presents an opening for advanced analytics, A/B testing platforms, CRM enhancements, marketing automation optimization, and privacy-compliant analytics consulting to improve enrollment funnel efficiency.

Military & Diversity Alignment Recognition as a top Military Friendly School positions Herzing to expand services for service members, veterans, and their families. Sales opportunities exist in tailored financial aid solutions, career services platforms, veteran transition programs, and partnerships with veteran-focused CRM and admissions tooling to scale support and outcomes.

Nonprofit Education Focus As a private nonprofit with substantial revenue and a mid-market employee base, Herzing may prioritize cost-effective, mission-aligned technology and services. Potential opportunities include affordable LMS integrations, student success analytics, cost optimization consulting, and scalable IT infrastructure that aligns with nonprofit governance and compliance.

Academic Program Innovation New online degrees and professional doctorates signal a need for modern teaching tools, simulation labs, and secure online proctoring. This creates demand for learning platforms, collaboration tools, LMS integrations, and student engagement solutions that support hybrid and online delivery across multiple campuses and programs.