Public University Scale Target EMU as a mid-sized public university with 1000-5000 employees and a student body around 13,000. Opportunity to upsell enterprise solutions for campus operations, student services, and learning platforms tailored to larger institutions.

Tech Stack Leverage Current use of Power BI and Oracle PL/SQL indicates potential interest in data analytics, reporting automation, and database modernization. Propose integrated analytics, dashboards, and data governance solutions to improve institutional insights.

Engineering and STEM Focus Active engagement in aerospace events and engineering initiatives suggests a receptive audience for simulation software, lab automation, edtech tools, and partnerships with STEM programs for internships, career pathways, and industry-aligned training.

Athletics and Academic Awards Strong athletics programs and consistent academic awards signal opportunities in sports analytics, coaching technology, student-athlete performance platforms, and education tech for compliance and metrics tracking.

Partnership Growth Recent JSTOR partnership and ongoing expansions indicate openness to content delivery, digital stewardship, and scholarly resources. Propose library/academic content solutions, licensing, and digital infrastructure enhancements aligned with Tier 3 partnerships.