Data-driven focus Heybrook West positions itself as a data science partner in GIS, spatial analytics, financial modeling, urban planning, TOD, and economic/demographic projections. This suggests a strong potential opportunity to upsell advanced analytics platforms, data integration tools, and consulting services to scale their data capabilities.

Small team leverage With a lean team of 2-10 employees, the firm may benefit from scalable, cost-effective solutions such as managed services, automation, and off-the-shelf analytics templates. Target their need for rapid deployment without large recruiting costs.

Cloud and tools Current tech stack includes Google Cloud, Microsoft 365, Sentry, and various web and CMS platforms. This indicates openness to cloud-native solutions, collaboration enhancements, and monitoring/QA tooling enhancements that integrate with their existing environment.

Revenue growth potential Reported revenue under $1M reflects an opportunity to present scalable product offerings, tiered pricing for small businesses, and strategic partnerships that support growth as they land more architecture, planning, or TOD projects.

Industry alignment Operating in architecture and planning with specialization in GIS, TOD, and urban/economic projections aligns well with public sector contracts and next-gen planning initiatives. This suggests a pathway for sales conversations around SaaS for planning workflows, data visualization, and stakeholder reporting.