Client diversification Heying & Associates serves a diverse client base across corporate, education, health and fitness, hospitality, law, medical, and non-profit sectors. Sales opportunity: cross-sell PR programs tailored to each vertical and expand into industries underrepresented in current roster.

Small firm agility With a lean team of 2-10 employees, the firm emphasizes personalized service and rapid execution. Sales angle: position as a high-touch partner for startups and mid-market clients seeking nimble, result-driven campaigns.

Legacy credibility As one of the oldest PR firms in San Diego, Heying blends deep experience with creative insight. Sales angle: leverage reputation to win new clients in regulated or high-stakes sectors requiring trusted counsel and proven outcomes.

Digital and traditional mix The firm claims expertise in combining traditional and new media strategies, supported by a technology stack including Shopify, Microsoft 365, and SEO tools. Sales opportunity: offer integrated campaigns that pair media relations with digital engagement, analytics, and e-commerce/lead-gen support.

Growth indicators Reported revenue in the multi-million range suggests scale potential beyond local SMBs. Sales play: pursue mid-market opportunities and strategic retainer partnerships with defined ROIs, cross-selling services like crisis comms, thought leadership, and digital marketing.