Boutique Scale Heying & Associates is a small to midsize PR firm with a broad client mix across corporate, education, health, hospitality, law, medical, and non-profit sectors, suggesting opportunities to upsell integrated campaigns, media training, and cross-industry brand storytelling services.

Longstanding San Diego Presence As one of the oldest PR firms in San Diego with a strong client-retention story, there is potential for referrals and expansion within its local network, as well as joint ventures with complementary agencies seeking trusted local partners.

Digital & Traditional Their blend of traditional and new media strategies signals openness to cross-channel programs, presenting opportunities to propose full-funnel campaigns, digital-first content, influencer outreach, and analytics-driven reporting packages.

Tech Stack Savvy Utilizes WordPress, Shopify, and security-conscious configurations, indicating readiness for e-commerce aligned PR, product launches, and client-focused content hubs that can be packaged as scalable retainer offerings.

Revenue Range Reported revenue in the mid six-figures to high six-figures range suggests capacity for larger retainer engagements, upsell to strategic communication programs, and expansion into regulated industries where credibility and press strategy are valued.