New Feature Launches HeyOrca has recently launched new features like Threads Mitsle and Email Scheduling, as well as Custom Thumbnails for Reels. These updates showcase the company's commitment to innovation and meeting the evolving needs of social media marketers, presenting an opportunity to upsell existing clients or attract new ones looking for advanced tools.

Partnership with Association By partnering with the Atlanta Interactive Marketing Association (AIMA), HeyOrca has expanded its reach and credibility in the social media agency space. Sales teams can leverage this partnership to establish relationships with AIMA members, providing a gateway to potential collaborations or client referrals.

Strategic Funding Securing $2 million in funding from Killick Capital and Pelorus Venture Capital signifies investor confidence in HeyOrca's growth potential. Sales representatives can capitalize on this vote of confidence to emphasize the company's stability and long-term vision when engaging with prospects or negotiating deals.

Market Presence HeyOrca has compiled a list of NYC-based agencies and established a strong presence in the social media and marketing sector. Leveraging this market visibility, sales development teams can tailor their outreach strategies to target agencies in key locations, positioning HeyOrca as a preferred solution for their social media needs.

Competitive Landscape With revenue falling in the range of $0-$10 million, HeyOrca competes with similar companies like ClickUp and SendX. Understanding the competitive landscape and differentiation points can enable sales professionals to highlight HeyOrca's unique value propositions and win over clients seeking tailored social media scheduling solutions.