Expansion momentum Hi Auto is expanding across the U.S. with about 1,000 drive-thrus using its AI order-taker, recent leadership hires in sales, and new product integrations signaling scale-ready upsell opportunities with large QSR brands and franchise networks.

Franchise-focused value The platform offers centralized script optimization, regional menu flexibility, and labor efficiency (3–8 hours saved per store per day), making it attractive to multi-unit franchise operators seeking consistency and cost savings.

New capabilities Recent launches like Hi Auto Window Intelligence and multilingual (Spanish-language) order taking broaden applicability, enabling cross-border or diverse-customer-brand strategies and higher-order accuracy at the drive-thru.

Leadership & go-to-market Key hires in executive sales roles and a Series A backing position Hi Auto to scale enterprise sales, pursue strategic brand partnerships, and accelerate adoption among leading QSR brands.

Tech and data edge Leveraging a robust tech stack (AWS, Docker, Ansible, Zendesk, ServiceNow, analytics through window intelligence) supports scalable deployments, reliable service, and data-driven upsell opportunities with existing and prospective clients.