Cloud driven efficiency The RedShark Group specializes in cloud-based document solutions and distribution, presenting an opportunity to upsell scalable, SaaS-enabled print management tools to mid-market clients seeking remote access and streamlined workflows.

Cost reduction promise With a demonstrated track record of saving companies money through improved visibility and streamlined print/distribution processes, target organizations facing high print costs or fragmented document workflows for consultative price-justified value propositions.

Growth and acquisition fit Having been acquired by The Hibbert Group, there is potential to cross-sell and bundle document solution capabilities with broader portfolio offerings, appealing to existing Hibbert customers seeking integrated document and printing services.

Digital tech footprint Current tech stack includes Office 365, WordPress, PHP and analytics; leverage these platforms to position integrations, automation, and data-driven insights as differentiators for enterprise clients looking to modernize legacy print processes.

Mid-market focus With a headcount range of 11-50 and revenue in the mid-range, pursue mid-market accounts that require simplified deployment, fast time-to-value, and scalable document solutions rather than large enterprise-heavy pitches.