Passwordless push Hideez offers passwordless identity and access management targeting sectors with high security needs (banks, hospitals, government) and is actively expanding passwordless authentication, presenting an opportunity to upsell to organizations seeking stronger phishing resistance and streamlined user logins.

Public sector traction Recent deployments in government institutions and Ukraine-focused cybersecurity initiatives indicate strong traction with public sector and critical infrastructure, suggesting we should target government agencies and security-conscious enterprises for enterprise-grade integrations.

Global partnerships Strategic alliances with InBase and collaborations via USAID funding demonstrate a pathway to international projects, enabling joint go-to-market activities and expanded reach in cybersecurity automation, document management, and mobile authenticator solutions.

Mobile authenticator growth Development of a mobile authenticator app leveraging public-key cryptography highlights a scalable product line for MFA across devices, presenting cross-sell opportunities to customers needing secure mobile access for remote and hybrid work environments.

Cloud-near security Positioning and solutions that work without cloud reliance appeal to regulated industries and sensitive environments; this can be leveraged to target on-prem and hybrid deployments, expanding deals with organizations wary of cloud-first approaches.