Expanding Product Line Higgidy's recent launch of innovative products like Protein-Powered Potato Frittata Bites and seasonal winter offerings indicates a focus on product diversification. This presents opportunities to introduce complementary ingredients, packaging solutions, or distribution channels to support their expanding portfolio.

Sustainability Partnerships Collaborations with organizations such as Treeapp and Wildfarmed demonstrate Higgidy's commitment to sustainability and regenerative farming. Selling eco-friendly packaging, farm-to-table supply chain solutions, or sustainability certifications could align well with their brand ethos to drive further growth.

Market Awards & Recognition Higgidy's multiple awards at major culinary competitions position the company as a high-quality, award-winning brand in the premium snack and pie market. This recognition can be leveraged to deepen relationships with premium retail chains and specialty retailers looking to stock award-winning products.

Strategic Partnerships Recent collaborations with brands like British Airways and Sussex Cricket highlight Higgidy’s efforts to expand its reach through strategic partnerships. Opportunities exist for co-branding initiatives, corporate gifting, or in-flight and event product placements that enhance visibility among target audiences.

Growing Consumer Appeal With a focus on wholesome, flavor-packed foods that cater to health-conscious consumers, Higgidy appeals to retail channels emphasizing natural and high-quality products. Providing organic ingredients, functional foods, or healthier snack options could meet the demands of their expanding consumer base.