Sustainable Innovation Higgidy's commitment to using regenerative farming practices and introducing flour from regenerative wheat demonstrates a strong focus on sustainability, appealing to eco-conscious consumers and partners seeking environmentally responsible suppliers.

Expanding Product Line Recent launches such as the Protein-Powered Potato Frittata Bites and winter warming products indicate ongoing innovation and product diversification, offering opportunities to collaborate on new product development or premium offerings.

Strategic Partnerships Collaborations with high-profile brands like British Airways and local organizations like Sussex Cricket highlight Higgidy's effective partnership approach, opening doors for joint marketing campaigns and co-branded product opportunities.

Award-Winning Recognition Multiple awards from Great Taste, British Pie Awards, and Veggie Awards elevate Higgidy’s brand credibility, creating potential for premium placement and promotional collaborations within retail and hospitality channels.

Market Presence Having their products available in major supermarkets and engaging in various food awards and expos positions Higgidy well for scale-up opportunities and shelf space expansion with retail chains and specialty food stores.