Niche Market Focus Higgins Publishing specializes in Christian literature, including books, Bible studies, and children's materials, indicating an opportunity to offer targeted marketing or publishing services tailored to faith-based audiences.

Small but Specialized Team With a compact team of 2-10 employees, the company may benefit from cost-effective digital solutions, efficient outsourcing services, or software that streamlines publishing workflows and reduces overhead.

Digital Presence & Tech Stack Utilizing platforms like Shopify, Facebook Pixel, and Tailwind CSS suggests the company is engaged in e-commerce and digital marketing, presenting opportunities for advanced e-commerce tools, analytics, and online marketing solutions.

Growth and Expansion Potential Being a small publisher in a niche market, Higgins Publishing has potential to expand its product range or enter new faith-based publishing segments with support from customized publishing or distribution services.

Competitive Landscape Though smaller in size, Higgins Publishing operates in a competitive market with major players like Penguin Random House and Oxford University Press; tailored offerings that emphasize faith-based content and community engagement can help differentiate their brand.