Niche Institutional Focus Target institutional investors and asset managers given their existing client base of 350 institutions across 25 countries, with tailored outreach highlighting independent macro research and proven track record.

Global Reach, Local Impact Leverage their 20+ year history and international readership to propose multi-region macro research packages, translation or region-specific briefings to deepen penetration in diverse markets.

Elevated Analyst Talent Capitalize on recent hire of a Chief U.S. Economist and ongoing expert branding to upsell premium, timely U.S. and global economic outlooks, bespoke commentary, and live briefings.

Digital Presence & Platforms Cross-sell via existing tech stack (Squarespace, WordPress, Shopify) by offering enhanced content delivery, subscription options, and client portals, plus managed cloud services to streamline operations for larger clients.

Financially Lean Growth Position as a cost-effective macro research provider in the mid-market segment given revenue in the low-to-mid millions and small headcount, with scalable subscription models and tiered service levels to attract mid-sized funds.