Strategic verticals Leverage High Touch’s strengths in RTO, healthcare, manufacturing, non-profit, professional services and utilities to target mid-market organizations within those sectors that are seeking integrated IT, software, security and communications solutions.

Regional footprint Expand outreach in Wichita with adjacent markets (Dallas, Denver, Kansas City, Corpus Christi, San Antonio) where the company already has offices, focusing on regional mid-market firms seeking localized IT and communications services with scalable cloud and security offerings.

Security emphasis Capitalize on the ongoing emphasis on multi-layer security by offering Defender-style security solutions, MSP security packages and compliance-driven services to clients in regulated industries highlighted by the CRN MSP 500/security 100 recognition.

Leadership leverage Highlight new executive appointments and programs (for example the VP of Restaurant Technology Solutions) to cross-sell vertical-specific IT and software solutions to hospitality, food-service and other client segments, expanding solution portfolios.

Public recognition Use recent awards and sponsorships (MES Midmarket 100, CRN Solution Provider 500, Envision Dallas event involvement) to validate capability and open doors with enterprise and mid-market buyers evaluating trusted providers with demonstrated performance.