Hija De Tu Madre Employee Directory

RetailCalifornia, United States11-50 Employees

Hija De Tu Madre is a Los Angeles–based retail brand that designs apparel and accessories celebrating Latina culture, aiming to represent and empower the modern Latinx experience. Its products target individuals who want to express their cultural identity through fashion, addressing the desire for inclusive, culturally resonant style. Founded in 2016 by Patty Delgado, the company operates as a self-funded, Latina lifestyle brand with a global reach, having sold to more than 30 countries. The business focuses on fashion that reflects multicultural identity, positioning itself within the broader fashion and retail industry as a niche player that centers Latinx representation. A notable recent development involves participating in events tied to Hispanic Heritage Month, including a Billboard Latin Music Week engagement where the designer discussed the brand and collaborations.

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