Award signals quality Leverage the German Design Award recognition to open conversations with prospective customers about high design standards and reliable solid-liquid separation solutions, positioning Hiller as both innovative and quality-driven.

Turn-key strengths Highlight the company’s capability to deliver turnkey decanter centrifuge systems and complete plants, enabling cross-selling of paired equipment, control systems, and integration services to processors seeking end-to-end waste handling and separation solutions.

Mid-market focus Target mid-sized industrial manufacturers and processing plants that fit the 1–10M revenue range, offering scalable, modular separation solutions with flexible financing or phased implementation to align with growth plans.

Technology alignment Emphasize compatibility with common enterprise tools (SAP, Google Cloud, WordPress/Joomla sites) to reassure IT procurement teams about integration, data management, and post-sale service ecosystems.

Global peers Position against larger rivals by emphasizing agility, specialized expertise in solid-liquid separation, and design awards as differentiators, while exploring partnerships or project-based bids with global players who service multiple regions.