Local premium offering Hiller's Flooring America operates as a specialty flooring retailer with a large in-store inventory and in-home service capabilities in Rochester, MN, presenting opportunities to upsell high-margin premium flooring and turnkey installation packages to both homeowners and local businesses.

Certified installations The store touts exclusive access to CFI certified installers, which can be leveraged to secure larger commercial projects and remodeling deals that require certified workmanship and quality guarantees, differentiating from general retailers.

HGTV and Stainmaster Being the SE MN Stainmaster Flooring Center and HGTV Home retailer positions the business to cross-sell branded products and promotions, targeting customers seeking trusted names and design-forward solutions.

Mixed revenue potential With revenue in the $1M–$10M range and a mid-sized team, there is growth potential in expanding commercial services, maintenance programs, and scalable online-to-offline sales to capture homeowners transitioning to new flooring types.

Tech-enabled experience Utilizing AWS, Duda, and other web technologies supports a digital customer journey for product discovery, design services, and scheduling, suggesting opportunities to optimize online quotes, virtual design consultations, and local targeted marketing.