Growth opportunities Target Hilton properties near major university hubs and research parks, leveraging proximity to Duke University, Duke Medical Center, RTP, and DPAC to offer enterprise event packages, corporate travel programs, and group booking incentives.

Facility utilization Position the hotel’s 10,000 sq ft of event space for corporate meetings, training sessions, and university partnerships, offering tailored AV, catering, and group rates to capture both local and regional demand.

Tech enabled Highlight the property’s technology stack and guest amenities (WiFi, HDTVs, PURE allergy purification in select rooms) to upsell premium rooms and long-stay corporate travelers, while presenting digital marketing collaborations through platforms like Sitecore and Shopify.

Nearby demand Leverage proximity to RTP companies and major NC universities to craft bundled business travel programs, shuttle-inclusive logistics, and cross-promotions with local venues and universities to drive repeat corporate stays.

Brand alignment Explore partnerships within Hilton’s expanding portfolio and sister brands to co-host events, cross-sell at affordable-property launches, and participate in Hilton loyalty programs to attract price-sensitive, frequent travelers.