Corporate Events Target conferences and corporate retreats leveraging the 25,000 square feet of meeting space, dedicated Conference Planning Manager, and IACC quality standards to position JB Duke Hotel as a premium on-campus venue for Duke-affiliated events and external groups seeking reliable, well-managed meetings.

Educational Partnerships Leverage proximity to Duke University to pursue academic collaborations, continuing education programs, and guest lectures that require professional event spaces with modern AV and catering capabilities.

Digital Marketing Utilize current tech stack and presence near Research Triangle Park to run targeted advertising and retargeting campaigns aimed at corporate travel planners and event organizers in the Durham–Raleigh corridor.

Executive Dining & Staffing Capitalize on recent leadership changes and experienced culinary leadership by marketing upscale catering packages and chef-driven menus for high-end conferences, weddings, and special events to differentiate from nearby hotels.

Growth via Alliances Explore partnerships with nearby hotels and larger venues (e.g., Washington Duke Inn & Golf Club) for joint packages, referral agreements, and bundled experiences to expand reach and fill capacity across peak seasons.