Affordable cloud Target mid-sized veterinary practices seeking cloud-based, all-in-one management with easy setup and no server maintenance, as Hippo Manager positions itself as simple, complete, and affordable.

Integrated payments Opportunity to upsell or cross-sell enhanced payment integrations and processing support, leveraging past partnerships with Clearent and the value of built-in, meet-or-beat pricing for streamlined billing.

Strategic partnerships Capitalize on existing integration momentum with TeleVet to approach other telemedicine or referral networks, expanding HIPPO Manager’s ecosystem and compelling joint-marketing opportunities.

Global reach Highlight remote-access capabilities across devices and locations to attract practices with multi-location footprints or mobile clinicians seeking flexible software without on-prem hardware constraints.

Growth potential Target faster-growing clinics in the $100M–$250M revenue band and similar-sized competitors, emphasizing scalability, efficiency gains, and unified medical records, POS, and reporting to win larger practice deals.