Insights

Acquisition Opportunity Hipster Whale has recently been acquired by Atari for 29.3M, signaling a shift in ownership and potential integration of their IP with Atari's broader distribution and monetization channels. This presents a sales opportunity to align with Atari's network for upcoming collaborations or licensing deals leveraging Hipster Whale’s catalogue.

Crossy Road IP Leverage The company owns highly successful Crossy Road IP with extensive user base and global recognition. There is potential to pitch expansion campaigns, licensing partnerships, or new game modes and merchandising opportunities across platforms and regions to monetize the mature IP further.

Strategic Partnerships Recent and notable partnerships with BBC Studios, Ludo Studio, Innersloth and Yggdrasil indicate openness to collaboration with major media and game developers. This suggests a receptive audience for co-development, cross-promotions, and distribution deals that can be offered to potential clients seeking joint ventures or integration into existing franchises.

Platform Expansion Hipster Whale has experience across multiple platforms and tech stacks, including Apple Arcade presence and collaborations on cross-platform crossy road castle experiences. This points to opportunities for platform-specific monetization packages, onboarding support, and hybrid distribution deals across mobile, console, and subscription services.

Growth Readiness With revenue in the multi-million range and an active pipeline of partnerships, the company appears positioned for scalable deals, including licensing, co-publishing, or equity-backed collaborations. Sales teams can target strategic studios and distributors seeking proven evergreen IP and a track record of successful collaborations.

Hipster Whale Tech Stack

Hipster Whale uses 8 technology products and services including HashiCorp Terraform, SQL, Squarespace Commerce, and more. Explore Hipster Whale's tech stack below.

  • HashiCorp Terraform
    Configuration Management
  • SQL
    Database
  • Squarespace Commerce
    E-commerce
  • Google Cloud
    Infrastructure As A Service
  • Employment Hero
    Payroll Management And Benefits Administration
  • C#
    Programming Languages
  • Apache Subversion
    Source Code Management
  • YouTube
    Video Players

Hipster Whale's Email Address Formats

Hipster Whale uses at least 1 format(s):
Hipster Whale Email FormatsExamplePercentage
First@hipsterwhale.comJohn@hipsterwhale.com
94%
First.L@hipsterwhale.comJohn.D@hipsterwhale.com
6%

Frequently Asked Questions

What is Hipster Whale's official website and social media links?

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Hipster Whale's official website is hipsterwhale.com and has social profiles on LinkedIn.

How much revenue does Hipster Whale generate?

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As of July 2026, Hipster Whale's annual revenue is estimated to be $10M - $25M.

What is Hipster Whale's NAICS code?

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Hipster Whale's NAICS code is 5112 - Software Publishers.

How many employees does Hipster Whale have currently?

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As of July 2026, Hipster Whale has approximately 40 employees across 3 continents, including OceaniaNorth AmericaAsia. Key team members include Chief Executive Officer: C. R.Chief Business Development Officer: E. M.Co-Founder: A. S.. Explore Hipster Whale's employee directory with LeadIQ.

What industry does Hipster Whale belong to?

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Hipster Whale operates in the Computer Games industry.

What technology does Hipster Whale use?

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Hipster Whale's tech stack includes HashiCorp TerraformSQLSquarespace CommerceGoogle CloudEmployment HeroC#Apache SubversionYouTube.

What is Hipster Whale's email format?

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Hipster Whale's email format typically follows the pattern of First@hipsterwhale.com. Find more Hipster Whale email formats with LeadIQ.

When was Hipster Whale founded?

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Hipster Whale was founded in 2014.
Hipster Whale logo

Hipster Whale

Computer GamesVictoria, Australia11-50 Employees

Hipster Whale is a Melbourne-based Australian game development studio founded in 2014 by Matt Hall and Andy Sum. It operates in the computer games industry and has earned multiple awards, including the Apple Design Award for Crossy Road. Its breakout title Crossy Road has attracted more than 250 million downloads, and the studio has collaborated with Bandai Namco and Disney on projects like PAC-MAN 256 and Disney Crossy Road, while maintaining a portfolio that includes Crossy Road Castle and Piffle (developed by Mighty Games).

In 2026, Hipster Whale expanded its portfolio through partnerships such as adding Bluey to Crossy Road Castle via collaborations with BBC Studios and Ludo Studio, and by partnering with Yggdrasil Gaming on Crossy Road Slots. Based in Melbourne, the studio is small to mid-sized and focuses on collaborations and new titles aimed at a broad, casual-gaming audience.

Section iconCompany Overview

NAICS Code
5112 - Software Publishers
Founded
2014
Employees
11-50

Section iconFunding & Financials

  • $10M - $25M

    Hipster Whale's revenue is estimated to be in the range of $10M - $25M

Section iconFunding & Financials

  • $10M - $25M

    Hipster Whale's revenue is estimated to be in the range of $10M - $25M

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