Hitwise Employee Directory
Advertising ServicesCalifornia, United States201-500 Employees
Hitwise was an advertising services company based in Santa Monica, California, that provided marketers with insights drawn from a broad sample of internet behavior and consumer attitudes. Its offerings focused on identifying audiences, search terms, and traffic sources to inform targeting and campaign planning, supported by audience modeling and activation capabilities to segment and reach prospective customers. The firm operated within the advertising industry, helping clients understand online audiences and optimize their campaigns. The company announced that it had closed in February 2020 for reasons outside its control. Subsequent developments included the acquisition of Hitwise Pty. Ltd. by Connexity, Inc. in 2021, reflecting changes to Hitwise's international assets.