Acquisition Potential Hitwise has been acquired twice in the past, suggesting potential opportunity for strategic acquisitions or partnerships with companies looking to expand their market presence through acquisitions.

Competitive Positioning Hitwise's focus on providing unique insights based on internet behavior and consumer attitudes sets it apart in the advertising services industry, presenting an opportunity for businesses seeking innovative solutions to enhance their competitive positioning.

Audience Modeling Technology Utilizing Hitwise’s powerful audience modeling and activation technology can help businesses segment and target prospective customers more effectively, potentially increasing sales conversions and customer engagement.

Market Expansion Potential With Hitwise's history of being acquired and changing ownership, there may be opportunities for market expansion by leveraging their technology stack and audience insights to explore new market segments or geographic regions.

Strategic Partnerships Collaborating with Hitwise can open avenues for strategic partnerships in the advertising services sector, allowing businesses to tap into Hitwise's expertise and technology to drive mutual sales growth and innovation.