Acquisition Potential Hitwise has been acquired multiple times due to its valuable technology and data offerings. Companies like Connexity and Experian Health have seen the potential in Hitwise's audience modeling and activation technology. Exploring further acquisitions or partnerships with companies looking to enhance their marketing capabilities could lead to new sales opportunities.

Leadership Change With the appointment of Timur Yarnall as CEO & President, Hitwise signals a shift in leadership strategy. Engaging with companies undergoing leadership changes can present an opportunity to introduce Hitwise's solutions to new decision-makers eager to make strategic changes.

Competitive Landscape Comparing Hitwise to similar companies like Moat, Integral Ad Science, and Similarweb offers insights into the competitive space. Positioning Hitwise's unique insights based on internet behavior against competitors' offerings can assist in tailoring sales pitches to highlight Hitwise's strengths and differentiation.

Financial Stability Despite the closure announcement in February 2020, Hitwise possesses a revenue range of $10M - 50M, demonstrating financial viability during its operational period. Leveraging Hitwise's established financial stability can instill confidence in potential clients seeking reliable and proven partners for their marketing insights needs.

Talent Migration Noteworthy personnel transitions, such as Grant leaving as Custom Research Director, indicate shifts in company focus and strategy. Keeping an eye on talent movements within Hitwise can uncover opportunities to engage with companies facing similar workforce changes and pitch Hitwise's solutions as a reliable alternative.