Market Positioning Although Hitwise is officially closed as of February 2020, its core service offering of internet behavior insights and audience modeling was aimed at marketers seeking a competitive edge; this indicates a potential opportunity to target similar marketing analytics services to former clients or related sectors that value consumer insights.

Revenue Potential With an estimated revenue range of 1 million to 10 million dollars and a workforce of up to 500 employees, Hitwise operated as a mid-sized player, suggesting existing demand for scalable marketing analytics solutions among similar companies in the industry.

Acquisition History The company's acquisition by Experian in 2007 and subsequent sale to Connexity in 2015 reflect a history of strategic interest in its data and insights capabilities; this history may present opportunities to re-engage or partner with entities interested in or connected to Hitwise’s former ownership.

Industry Competition Competitors such as Similarweb, Nielsen, and Kantar operate with significantly larger resources and customer bases, indicating opportunities for niche or specialized analytics providers to position themselves as cost-effective or more personalized alternatives for targeted marketing insights.

Technology Stack Hitwise’s use of technologies like Ext JS and YUI demonstrates a focus on web-based data delivery; this suggests an opportunity to develop or enhance cloud-based or modern analytics platforms that cater to similar client needs for real-time and scalable digital market research solutions.