Strategic Growth Target mid to large healthcare networks and hospitals within Pennsylvania where HNL Lab Medicine already operates to expand patient service centers and acute care lab partnerships, leveraging their existing footprint and regional brand trust.

Tech Enablement Leverage HNL’s robust tech stack and recent Boomi award to position scalable integration and data interoperability services, including Epic Systems, Salesforce, and Azure-based solutions, to streamline lab data workflows for partner organizations.

Community Collaboration Capitalize on recent community and education initiatives with United Way and local schools to offer bundled health and wellness programs, testing services, and workforce health screenings for employers and institutions in the Lehigh Valley region.

Quality & Recognition Highlight HNL’s Reputation 800 Awards and patient-experience excellence to differentiate services in competitive laboratories, presenting case studies and patient journey visuals to win RFPs and new contracts with hospitals and long-term care facilities.

Strategic Partnerships Explore preferred partnerships with diagnostic manufacturers and technology providers (e.g., Roche Diagnostics) to co-market and co-develop advanced testing panels, point-of-care workflows, and integrated diagnostic solutions for acute care sites.