Hobbii Email Format

ManufacturingHovedstaden, Denmark201-500 Employees

Hobbii is a Copenhagen-based yarn manufacturer and retailer that blends traditional textile materials with a tech-driven growth model. Since its 2015 founding by four individuals, the company has expanded from supplying yarn and free patterns to a global knitting and crochet community, supported by a large 10,000 square meter warehouse. Its headquarters and culture are described as dynamic, with a new office in Copenhagen's Brooklyn district supporting a fast-paced, collaborative environment. 

The company serves yarn hobbyists worldwide and maintains a multi-channel presence that includes eight retail locations in Denmark and Germany alongside its online platform. It handled more than 1.5 million parcel shipments in the previous year, underscoring its emphasis on e-commerce and logistics. In 2024 it launched The Hobbii Conversion Chart, a recent product development that illustrates ongoing digital initiatives.

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