Insights

Growth Partnerships Hobbii’s rapid growth and scale, including a large warehouse and stores in multiple markets, signal strong wholesale and private label opportunities. A targeted program could offer bulk yarn kits, exclusive co branded lines, and scalable fulfillment partnerships to support their expansion.

Digital Growth Engine Hobbii emphasizes that e commerce is in their DNA and that technology fuels growth. This makes them open to partnerships in marketing tech, analytics, loyalty programs, and platform integrations that can boost conversion and repeat purchases.

Brand Collaboration Potential Hobbii has a track record of brand collaborations including a joint yarn project with TL Yarn Crafts and launching new product formats. There is potential to pursue exclusive yarn lines, patterns, or kits with retailers or media partners to drive co marketing and demand.

Experiential Retail With a network of retail stores and a focus on customer experience, Hobbii can leverage brick and mortar for experiential events, workshops and in store promotions that complement online sales. This multichannel approach also opens doors for wholesale distribution and business gifting programs to B2B customers.

International Expansion Their scale and logistics readiness, including a large warehouse and substantial parcel volume, indicate opportunities to optimize cross border distribution, packaging, and payment experiences. Partnerships around logistics, international payments, and fulfillment technology could accelerate growth in new markets and improve margins.

Hobbii Tech Stack

Hobbii uses 8 technology products and services including Planful, Usercentrics, Kubernetes, and more. Explore Hobbii's tech stack below.

  • Planful
    Accounting And Finance
  • Usercentrics
    Consent Management
  • Kubernetes
    Containerization
  • styled-components
    Javascript Frameworks
  • Mastercard
    Payment Processing
  • Venmo
    Payment Processing
  • Cloudflare Bot Management
    Security
  • CSS
    Web Tools And Plugins

Hobbii's Email Address Formats

Hobbii uses at least 2 format(s):
Hobbii Email FormatsExamplePercentage
First@hobbii.dkJohn@hobbii.dk
63%
Last@hobbii.dkDoe@hobbii.dk
18%
First.Last@hobbii.dkJohn.Doe@hobbii.dk
16%
FirstL@hobbii.dkJohnD@hobbii.dk
3%
First@hobbii.comJohn@hobbii.com
63%
Last@hobbii.comDoe@hobbii.com
25%
FL@hobbii.comJD@hobbii.com
12%

Frequently Asked Questions

Where is Hobbii's headquarters located?

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Hobbii's main headquarters is located at 8-12a Dortheavej Copenhagen, Hovedstaden 2400 Denmark. The company has employees across 3 continents, including EuropeNorth AmericaAfrica.

What is Hobbii's official website and social media links?

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Hobbii's official website is hobbii.com and has social profiles on LinkedIn.

What is Hobbii's NAICS code?

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Hobbii's NAICS code is 31-33 - Manufacturing.

How many employees does Hobbii have currently?

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As of June 2026, Hobbii has approximately 235 employees across 3 continents, including EuropeNorth AmericaAfrica. Key team members include Cfo: M. D.Chief Product & Technology Officer: T. A. K.Chief Strategy Officer (cso): C. B. T.. Explore Hobbii's employee directory with LeadIQ.

What industry does Hobbii belong to?

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Hobbii operates in the Manufacturing industry.

What technology does Hobbii use?

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Hobbii's tech stack includes PlanfulUsercentricsKubernetesstyled-componentsMastercardVenmoCloudflare Bot ManagementCSS.

What is Hobbii's email format?

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Hobbii's email format typically follows the pattern of First@hobbii.dk. Find more Hobbii email formats with LeadIQ.

When was Hobbii founded?

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Hobbii was founded in 2015.

Hobbii

ManufacturingHovedstaden, Denmark201-500 Employees

Hobbii is a Copenhagen-based yarn manufacturer and retailer that blends traditional textile materials with a tech-driven growth model. Since its 2015 founding by four individuals, the company has expanded from supplying yarn and free patterns to a global knitting and crochet community, supported by a large 10,000 square meter warehouse. Its headquarters and culture are described as dynamic, with a new office in Copenhagen's Brooklyn district supporting a fast-paced, collaborative environment. 

The company serves yarn hobbyists worldwide and maintains a multi-channel presence that includes eight retail locations in Denmark and Germany alongside its online platform. It handled more than 1.5 million parcel shipments in the previous year, underscoring its emphasis on e-commerce and logistics. In 2024 it launched The Hobbii Conversion Chart, a recent product development that illustrates ongoing digital initiatives.

Section iconCompany Overview

Headquarters
8-12a Dortheavej Copenhagen, Hovedstaden 2400 Denmark
Website
hobbii.com
NAICS Code
31-33 - Manufacturing
Founded
2015
Employees
201-500

Section iconFunding & Financials

  • $10M$25M

    Hobbii's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Hobbii's revenue is estimated to be in the range of $10M$25M

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