Insights

Growth Partnerships Hobbii’s rapid growth and scale, including a large warehouse and stores in multiple markets, signal strong wholesale and private label opportunities. A targeted program could offer bulk yarn kits, exclusive co branded lines, and scalable fulfillment partnerships to support their expansion.

Digital Growth Engine Hobbii emphasizes that e commerce is in their DNA and that technology fuels growth. This makes them open to partnerships in marketing tech, analytics, loyalty programs, and platform integrations that can boost conversion and repeat purchases.

Brand Collaboration Potential Hobbii has a track record of brand collaborations including a joint yarn project with TL Yarn Crafts and launching new product formats. There is potential to pursue exclusive yarn lines, patterns, or kits with retailers or media partners to drive co marketing and demand.

Experiential Retail With a network of retail stores and a focus on customer experience, Hobbii can leverage brick and mortar for experiential events, workshops and in store promotions that complement online sales. This multichannel approach also opens doors for wholesale distribution and business gifting programs to B2B customers.

International Expansion Their scale and logistics readiness, including a large warehouse and substantial parcel volume, indicate opportunities to optimize cross border distribution, packaging, and payment experiences. Partnerships around logistics, international payments, and fulfillment technology could accelerate growth in new markets and improve margins.

Hobbii Tech Stack

Hobbii uses 8 technology products and services including Planful, Usercentrics, Kubernetes, and more. Explore Hobbii's tech stack below.

  • Planful
    Accounting And Finance
  • Usercentrics
    Consent Management
  • Kubernetes
    Containerization
  • styled-components
    Javascript Frameworks
  • Mastercard
    Payment Processing
  • Venmo
    Payment Processing
  • Cloudflare Bot Management
    Security
  • CSS
    Web Tools And Plugins

Hobbii's Email Address Formats

Hobbii uses at least 2 format(s):
Hobbii Email FormatsExamplePercentage
First@hobbii.dkJohn@hobbii.dk
63%
Last@hobbii.dkDoe@hobbii.dk
18%
First.Last@hobbii.dkJohn.Doe@hobbii.dk
16%
FirstL@hobbii.dkJohnD@hobbii.dk
3%
First@hobbii.comJohn@hobbii.com
63%
Last@hobbii.comDoe@hobbii.com
25%
FL@hobbii.comJD@hobbii.com
12%

Frequently Asked Questions

Where is Hobbii's headquarters located?

Minus sign iconPlus sign icon
Hobbii's main headquarters is located at 8-12a Dortheavej Copenhagen, Hovedstaden 2400 Denmark. The company has employees across 3 continents, including EuropeNorth AmericaAfrica.

What is Hobbii's official website and social media links?

Minus sign iconPlus sign icon
Hobbii's official website is hobbii.com and has social profiles on LinkedIn.

What is Hobbii's NAICS code?

Minus sign iconPlus sign icon
Hobbii's NAICS code is 31-33 - Manufacturing.

How many employees does Hobbii have currently?

Minus sign iconPlus sign icon
As of June 2026, Hobbii has approximately 235 employees across 3 continents, including EuropeNorth AmericaAfrica. Key team members include Cfo: M. D.Chief Product & Technology Officer: T. A. K.Chief Strategy Officer (cso): C. B. T.. Explore Hobbii's employee directory with LeadIQ.

What industry does Hobbii belong to?

Minus sign iconPlus sign icon
Hobbii operates in the Manufacturing industry.

What technology does Hobbii use?

Minus sign iconPlus sign icon
Hobbii's tech stack includes PlanfulUsercentricsKubernetesstyled-componentsMastercardVenmoCloudflare Bot ManagementCSS.

What is Hobbii's email format?

Minus sign iconPlus sign icon
Hobbii's email format typically follows the pattern of First@hobbii.dk. Find more Hobbii email formats with LeadIQ.

When was Hobbii founded?

Minus sign iconPlus sign icon
Hobbii was founded in 2015.

Hobbii

ManufacturingHovedstaden, Denmark201-500 Employees

We're a Tech Scale-up and we're all about Yarn 🧶. In 2015, our four founders started supplying yarn and free patterns to knitting and crocheting enthusiasts around the world, and Hobbii haven’t looked back since. 

Today we're the fastest-growing company in Denmark. From our 10.000m2 warehouse we shipped +1,5 million parcels last year to yarn lovers all over the globe and so far we've opened 8 retail stores across Denmark and Germany. We've got e-commerce in our DNA, and tech is the way we'll achieve our ambitious plans. By building digital offerings from scratch we wanna continue to delight our lovely customers - and quietly revolutionise the industry. 

Behind the scenes we’re a team of 411 Hobsters enjoying the crazy journey 🚀. Working at this pace means everything feels possible, there is no legacy and every day offers a dose of dopamine for making an impact. Hobsters, you ask 🧝🏻♂️? We’re a bunch of playful and creative people who fundamentally feel that we’re better together. We put our hearts into the things we do and we believe that done is better than perfect. 

We do all this from our brand new office located in the Brooklyn of Copenhagen (yes NV💥). This is where we play, have breakfast, catered lunch, Friday bars, damn good coffee and great parties. 

Working at Hobbii should be exciting, fun and meaningful. We have a dedicated People & Culture team that spend all their time making sure going to work doesn’t suck💆. 

So, wanna join and see what the fuss is about?

Section iconCompany Overview

Headquarters
8-12a Dortheavej Copenhagen, Hovedstaden 2400 Denmark
Website
hobbii.com
NAICS Code
31-33 - Manufacturing
Founded
2015
Employees
201-500

Section iconFunding & Financials

  • $10M$25M

    Hobbii's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Hobbii's revenue is estimated to be in the range of $10M$25M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.