Market Expansion HobbyTown is actively expanding in the Houston market with Spring, The Woodlands, and Katy openings. This growth presents opportunities to onboard local suppliers, secure exclusive SKUs for new stores, and collaborate on localized marketing campaigns and in-store experiences to accelerate ramp and sales.

Education Partnerships A partnership with Lincoln Public Schools to provide prizes highlights demand for STEM and hands-on learning. There is potential to scale school-based programs nationwide by supplying curriculum-aligned kits, running classroom workshops, and sponsoring competitions, creating steady B2B education revenue.

Digital Marketing The brand already leverages digital channels such as AdRoll, Facebook Pixel, and Google Maps. Additional value could come from a unified digital marketing package for the franchise network, enhanced e-commerce enablement, loyalty programs, and streamlined logistics with partners like FedEx to boost online orders and cross-store fulfillment.

Supplier Partnerships With over 100 locally owned stores and AMain Hobbies’ acquisition history, there is room for expanded product portfolio, exclusive distribution deals, and collaboration on limited-edition hobby kits. Vendors can target HobbyTown’s growing footprint with aligned SKUs in RC, models, games, and STEM kits.

Franchise Support HobbyTown’s corporate support for franchising through merchandising and marketing programs signals opportunities to formalize partnerships with suppliers and service providers through co-op advertising, training, event sponsorships, and category-management tools to lift store performance.