Insights

Growing Franchise Network HobbyTown is the largest retail hobby franchise worldwide with over 130 locations across 43 states, indicating a strong regional presence and potential for expansion or targeted B2B partnerships.

Recent Acquisitions The recent acquisition by AMain Hobbies in 2023 suggests opportunities for cross-promotional campaigns, product bundling, and leveraging their combined customer bases in the hobby retail segment.

Educational Partnerships Partnerships like the one with Lincoln Public Schools highlight potential avenues for educational or STEM-focused product collaborations and sponsored events targeting young demographics.

Product Diversification Integration of RadioShack products into HobbyTown's offerings demonstrates a willingness to expand product lines, presenting opportunities for vendors with complementary tech gadgets, toys, or hobby kits.

Digital Engagement Utilization of advanced digital marketing tools like Google Analytics and Bing Ads indicates a focus on data-driven marketing strategies, opening doors for innovative online campaigns and remarketing solutions to boost sales.

HobbyTown Tech Stack

HobbyTown uses 8 technology products and services including Microsoft Advertising, Cloudflare Web Optimizations, Cybot, and more. Explore HobbyTown's tech stack below.

  • Microsoft Advertising
    Advertising
  • Cloudflare Web Optimizations
    Analytics
  • Cybot
    Cookie Compliance
  • Cookiebot
    Cookie Compliance
  • UPS
    Logistics
  • Windows Server
    Operating Systems
  • FedEx
    Transportation And Fleet Management
  • Cloudflare Rocket Loader
    Web Accelerators

HobbyTown's Email Address Formats

HobbyTown uses at least 1 format(s):
HobbyTown Email FormatsExamplePercentage
FirstL@hobbytown.comJohnD@hobbytown.com
83%
Last@hobbytown.comDoe@hobbytown.com
8%
FirstLast@hobbytown.comJohnDoe@hobbytown.com
5%
First@hobbytown.comJohn@hobbytown.com
4%

Frequently Asked Questions

Where is HobbyTown's headquarters located?

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HobbyTown's main headquarters is located at 1133 Libra Drive, Lincoln, NE 68512, US. The company has employees across 2 continents, including North AmericaEurope.

What is HobbyTown's phone number?

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You can contact HobbyTown's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is HobbyTown's official website and social media links?

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HobbyTown's official website is hobbytown.com and has social profiles on LinkedIn.

How much revenue does HobbyTown generate?

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As of October 2025, HobbyTown's annual revenue is estimated to be $9M.

What is HobbyTown's SIC code NAICS code?

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HobbyTown's SIC code is 5311 - Department Stores NAICS code is 44-45 - Retail Trade.

How many employees does HobbyTown have currently?

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As of October 2025, HobbyTown has approximately 338 employees across 2 continents, including North AmericaEurope. Key team members include Vice President Of Operations: L. R.Vice President Of Operations: M. R.Head Of Company Operations: M. J.. Explore HobbyTown's employee directory with LeadIQ.

What industry does HobbyTown belong to?

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HobbyTown operates in the Retail industry.

What technology does HobbyTown use?

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HobbyTown's tech stack includes Microsoft AdvertisingCloudflare Web OptimizationsCybotCookiebotUPSWindows ServerFedExCloudflare Rocket Loader.

What is HobbyTown's email format?

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HobbyTown's email format typically follows the pattern of FirstL@hobbytown.com. Find more HobbyTown email formats with LeadIQ.

When was HobbyTown founded?

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HobbyTown was founded in 1980.
HobbyTown

HobbyTown

RetailUnited States201-500 Employees

HobbyTown was founded in 1980 by Merlin Hayes and Thomas Walla with the purchase of a local business in Lincoln, Nebraska. The corporation was established in 1985 for the sole purpose of sharing their dream with other people who wanted to own their own hobby store.

Today, HobbyTown is a nationally registered franchise and the company is widely regarded as a leader in the retail hobby industry. There are currently over 130 HobbyTown franchises across 43 states. It is the largest retail hobby franchise in the world and is ranked in the top 2% of all franchises worldwide.

Section iconCompany Overview

Headquarters
1133 Libra Drive, Lincoln, NE 68512, US
Phone number
SIC Code
5311 - Department Stores
NAICS Code
44-45 - Retail Trade
Founded
1980
Employees
201-500

Section iconFunding & Financials

  • $100M$250M

    HobbyTown's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    HobbyTown's revenue is estimated to be in the range of $100M$250M

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