Insights

Global Market Presence LEGO Group's products are sold in over 130 countries worldwide, offering a vast global market for potential sales expansion.

Innovative Product Range LEGO continuously expands its product range with new launches like Minecraft-themed playsets, offering innovative and popular options to attract diverse customer segments.

Branding Collaborations Partnerships such as the LEGO Aston Martin Aramco F1 set showcase unique branding opportunities that could lead to product collaborations and increased sales.

Operational Growth With regional hubs in key locations like Boston, London, and Shanghai, LEGO's operational growth presents avenues for localized sales strategies and market penetration.

Expansion Strategies Recent expansions, like the opening of a new LEGO store in Jordan and the global release of LEGO Hill Climb Adventures, indicate strategic initiatives for further expansion and sales growth.

Similar companies to the LEGO Group

the LEGO Group Tech Stack

the LEGO Group uses 8 technology products and services including Grafana, Driven Data, KNIME Analytics Platform, and more. Explore the LEGO Group's tech stack below.

Grafana
Analytics
Driven Data
Automotive Marketing
KNIME Analytics Platform
Business Intelligence
Corel
Communication And Collaboration
git
Development
Dell
IT Infrastructure
Quant
Retail Operations Software
Content Insights
Web Analytics

Media & News

the LEGO Group's Email Address Formats

the LEGO Group uses at least 2 format(s):

the LEGO Group Email Formats	Example	Percentage
first.last@lego.com	John.Doe@lego.com	92%
first.middle.last@lego.com	John.Michael.Doe@lego.com	5%
last.first@lego.com	Doe.John@lego.com	2%
f.last@lego.com	J.Doe@lego.com	1%
first.last@america.lego.com	John.Doe@america.lego.com	61%
first-l@america.lego.com	John-D@america.lego.com	5%
firstlast@america.lego.com	JohnDoe@america.lego.com	6%
last@america.lego.com	Doe@america.lego.com	5%
f.last@america.lego.com	J.Doe@america.lego.com	3%
first-last@america.lego.com	John-Doe@america.lego.com	4%
firstl@america.lego.com	JohnD@america.lego.com	3%
firlast@america.lego.com	JohDoe@america.lego.com	3%
lfirst@america.lego.com	DJohn@america.lego.com	2%
first_l@america.lego.com	John_D@america.lego.com	1%
last.f@america.lego.com	Doe.J@america.lego.com	1%
first.middle@america.lego.com	John.Michael@america.lego.com	1%
last_first@america.lego.com	Doe_John@america.lego.com	1%
firstla@america.lego.com	JohnDo@america.lego.com	1%
fm.last@america.lego.com	JM.Doe@america.lego.com	1%
f_last@america.lego.com	J_Doe@america.lego.com	1%
firstlas@america.lego.com	JohnDoe@america.lego.com	1%

Frequently Asked Questions

Where is the LEGO Group's headquarters located?

the LEGO Group's main headquarters is located at Aastvej 1 Billund, 7190 DK. The company has employees across 6 continents, including EuropeNorth AmericaAsia.

What is the LEGO Group's phone number?

You can contact the LEGO Group's main corporate office by phone at +1-860-749-2291. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is the LEGO Group's official website and social media links?

the LEGO Group's official website is lego.com and has social profiles on LinkedIn.

How much revenue does the LEGO Group generate?

As of May 2024, the LEGO Group's annual revenue reached $501B.

How many employees does the LEGO Group have currently?

As of May 2024, the LEGO Group has approximately 20K employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Chief Sustainability Officer: A. S.Chief Diversity And Inclusion Officer & Global Head Of Wellbeing, Vp: L. V. S.Chief Commercial Officer, Evp Commercial: C. B.. Explore the LEGO Group's employee directory with LeadIQ.

What industry does the LEGO Group belong to?

the LEGO Group operates in the Manufacturing industry.

What technology does the LEGO Group use?

the LEGO Group's tech stack includes GrafanaDriven DataKNIME Analytics PlatformCorelgitDellQuantContent Insights.

What is the LEGO Group's email format?

the LEGO Group's email format typically follows the pattern of . Find more the LEGO Group email formats with LeadIQ.

the LEGO Group

ManufacturingBillund, Denmark10001+ Employees

We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. 

We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day.

Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. 

These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. 

A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!