What is the LEGO Group's NAICS code?

the LEGO Group's NAICS code is 31-33 (Manufacturing).

Insights

Global Footprint LEGO's regional hubs and worldwide manufacturing footprint enable scalable partnerships with retailers and licensors across markets, creating broad sales opportunities and faster go-to-market.

Licensing Momentum Recent collaborations across automotive, sports, fashion and entertainment signal a strong openness to licensing and cross-category partnerships that can expand product lines and reach.

Digital Enablement A modern tech stack and focus on interactive digital experiences position LEGO to offer data-driven marketing, personalized consumer experiences, and co-innovation with technology partners.

Experiential Partnerships Live and interactive experiences such as shows and events demonstrate LEGO's ability to collaborate with media, events and retailers to drive engagement and sales.

Purposeful Branding LEGO’s responsible brand positioning opens opportunities for sustainability, education, and CSR collaborations with schools, museums, and corporate partners.

Similar companies to the LEGO Group

the LEGO Group Tech Stack

the LEGO Group uses 8 technology products and services including Tyk, Adobe, Databricks, and more. Explore the LEGO Group's tech stack below.

Tyk
Api Management
Adobe
Audio, Video, Graphics
Databricks
Big Data Processing
Adobe After Effects
Cad & Graphics
Snowflake
Data Management Platforms
Selenium
Frameworks And Libraries
PHP
Programming Languages
Apple Final Cut Pro
Visualisation Software

Media & News

the LEGO Group's Email Address Formats

the LEGO Group uses at least 2 format(s):

the LEGO Group Email Formats	Example	Percentage
First.Last@lego.com	John.Doe@lego.com	90%
First.Middle.Last@lego.com	John.Michael.Doe@lego.com	5%
LastF@lego.com	DoeJ@lego.com	3%
Last.First@lego.com	Doe.John@lego.com	2%
First.Last@america.lego.com	John.Doe@america.lego.com	72%
Last@america.lego.com	Doe@america.lego.com	15%
FirstLast@america.lego.com	JohnDoe@america.lego.com	7%
First-L@america.lego.com	John-D@america.lego.com	6%

Frequently Asked Questions

Where is the LEGO Group's headquarters located?

the LEGO Group's main headquarters is located at 1 Aastvej Billund, South Denmark 7190 Denmark. The company has employees across 6 continents, including EuropeNorth AmericaAsia.

What is the LEGO Group's phone number?

You can contact the LEGO Group's main corporate office by phone at

+1-860-749-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is the LEGO Group's official website and social media links?

the LEGO Group's official website is lego.com and has social profiles on LinkedIn.

What is the LEGO Group's SIC code NAICS code?

the LEGO Group's SIC code is 5092 - Toys and Hobby Goods and Supplies NAICS code is 31-33 - Manufacturing.

How many employees does the LEGO Group have currently?

As of June 2026, the LEGO Group has approximately 23K employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Ceo: N. B. C.Cfo Data Foundations And A&i Enablement Lead: A. M.Chief Dad Officer 👶👶👶: G. S.. Explore the LEGO Group's employee directory with LeadIQ.

What industry does the LEGO Group belong to?

the LEGO Group operates in the Manufacturing industry.

What technology does the LEGO Group use?

the LEGO Group's tech stack includes TykAdobeDatabricksAdobe After EffectsSnowflakeSeleniumPHPApple Final Cut Pro.

What is the LEGO Group's email format?

the LEGO Group's email format typically follows the pattern of First.Last@lego.com. Find more the LEGO Group email formats with LeadIQ.

the LEGO Group

Q: What is the LEGO Group's official website and social media links?

the LEGO Group's official website is lego.com. the LEGO Group has social profiles on LinkedIn.

Q: How many employees does the LEGO Group have currently?

the LEGO Group has approximately 23K employees.

Q: What technology does the LEGO Group use?

the LEGO Group's tech stack includes Atlassian Jira, ADP HRMS, Ruby, Articulate Storyline, Apollo Client.

ManufacturingSouth Denmark, Denmark10001+ Employees

The LEGO Group designs and manufactures brick-based play experiences built around its signature LEGO bricks, a product family with roots dating to 1932. It remains a family-owned company headquartered in Billund, Denmark, with regional hubs in Boston, London, Shanghai and Singapore and seven manufacturing facilities worldwide. Through its design, engineering, digital technology, and marketing functions, the group distributes play experiences to customers in more than 130 countries.

As a global brand, LEGO emphasizes creativity and imagination, aiming to inspire builders around the world through its products. Its broad geographic footprint and manufacturing capabilities support a large, diverse customer base seeking engaging, imaginative play experiences. In June 2026, LEGO announced a collaboration with Koenigsegg Automotive AB to explore a new venture.