Insights

Global Presence With a presence in over 130 countries worldwide, the LEGO Group offers extensive sales opportunities to reach a diverse and widespread customer base.

Strategic Partnerships Recent partnerships with retailers like The Entertainer and the opening of LEGO Certified stores in new markets like India provide avenues for increased sales and brand visibility.

Product Innovation Continual product launches such as the Easter Bunny set, Lord of the Rings: The Shire set, and workshops for young creators showcase a commitment to innovation that can drive sales through new and appealing offerings.

Engaging Marketing Marketing initiatives like online workshops, videos highlighting product features, and deals on popular sets create engaging customer experiences that can translate into increased sales and brand loyalty.

Market Expansion Expansion into new markets like India with the opening of LEGO Certified stores presents an opportunity for targeted sales strategies to penetrate and establish a stronger presence in emerging markets.

Similar companies to the LEGO Group

the LEGO Group Tech Stack

the LEGO Group uses 8 technology products and services including Appsflyer, Driven Data, Workday Reporting, and more. Explore the LEGO Group's tech stack below.

Appsflyer
Analytics
Driven Data
Automotive Marketing
Workday Reporting
Business Intelligence
CATIA
Cad & Graphics
MLflow
Development
Julius
Influencer Marketing Software
Adobe Acrobat DC
Rich Text Editors
Content Insights
Web Analytics

Media & News

the LEGO Group's Email Address Formats

the LEGO Group uses at least 2 format(s):

the LEGO Group Email Formats	Example	Percentage
First.Last@lego.com	John.Doe@lego.com	91%
First.Middle.Last@lego.com	John.Michael.Doe@lego.com	4%
LastF@lego.com	DoeJ@lego.com	3%
Last.First@lego.com	Doe.John@lego.com	2%
First.Last@america.lego.com	John.Doe@america.lego.com	58%
Last@america.lego.com	Doe@america.lego.com	8%
FirstLast@america.lego.com	JohnDoe@america.lego.com	6%
First-L@america.lego.com	John-D@america.lego.com	5%
F.Last@america.lego.com	J.Doe@america.lego.com	5%
First-Last@america.lego.com	John-Doe@america.lego.com	3%
FirstL@america.lego.com	JohnD@america.lego.com	3%
FirLast@america.lego.com	JohDoe@america.lego.com	2%
First_L@america.lego.com	John_D@america.lego.com	2%
LFirst@america.lego.com	DJohn@america.lego.com	2%
Last.F@america.lego.com	Doe.J@america.lego.com	1%
First.Middle@america.lego.com	John.Michael@america.lego.com	1%
FM.Last@america.lego.com	JM.Doe@america.lego.com	1%
Last_First@america.lego.com	Doe_John@america.lego.com	1%
FirstLas@america.lego.com	JohnDoe@america.lego.com	1%
F_Last@america.lego.com	J_Doe@america.lego.com	1%

Frequently Asked Questions

What is the LEGO Group's phone number?

You can contact the LEGO Group's main corporate office by phone at

+1-860-749-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is the LEGO Group's official website and social media links?

the LEGO Group's official website is lego.com and has social profiles on LinkedIn.

How much revenue does the LEGO Group generate?

As of April 2025, the LEGO Group's annual revenue reached $9.8B.

How many employees does the LEGO Group have currently?

As of April 2025, the LEGO Group has approximately 20K employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Chief Sustainability Officer: A. S.Chief Dad Officer 👶👶👶: G. S.Chief People Officer/Evp: L. I. S.. Explore the LEGO Group's employee directory with LeadIQ.

What industry does the LEGO Group belong to?

the LEGO Group operates in the Manufacturing industry.

What technology does the LEGO Group use?

the LEGO Group's tech stack includes AppsflyerDriven DataWorkday ReportingCATIAMLflowJuliusAdobe Acrobat DCContent Insights.

What is the LEGO Group's email format?

the LEGO Group's email format typically follows the pattern of . Find more the LEGO Group email formats with LeadIQ.

the LEGO Group

ManufacturingDenmark10001+ Employees

We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. 

We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day.

Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. 

These places are home to 31,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. 

A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!