Insights

Inclusive Product Portfolio LEGO's recent initiatives to support those with disabilities and sensory needs, along with the launch of hyper-realistic brick-built race cars and replica models, indicate a strong focus on diversity and inclusion in product offerings. This provides an opportunity to tap into niche markets and cater to a wider customer base.

Innovation & Expansion The investment in Innovation Campus and consistent launching of new products such as Halloween modes, Ferrari SF-24 F1 Car, and LEGO Icons 10350 Tudor Corner show a commitment to innovation and expansion. Leveraging these innovative offerings can attract enthusiasts and collectors, opening up sales channels for exclusive and limited-edition items.

Award-Winning Recognition By receiving gold in the Play for Change Awards, LEGO has showcased a commitment to quality and impactful play experiences. Highlighting these recognitions in sales and marketing efforts can enhance brand credibility and trust, potentially leading to increased sales and partnerships with like-minded organizations.

Global Brand Presence With products sold in over 130 countries and a purposeful global brand image, LEGO has established a strong international presence. Exploiting this wide-reaching network through targeted marketing campaigns and partnerships can drive sales growth by tapping into new markets and engaging diverse customer segments.

Family-Owned Legacy Being proudly family-owned since 1932, the LEGO Group carries a legacy that resonates with values of quality, tradition, and craftsmanship. Leveraging this heritage in sales messaging can appeal to nostalgic customers, collectors, and parents seeking trusted brands, fostering long-term customer relationships and repeat purchases.

Similar companies to the LEGO Group

the LEGO Group Tech Stack

the LEGO Group uses 8 technology products and services including Snowplow, Driven Data, Workday Reporting, and more. Explore the LEGO Group's tech stack below.

  • Snowplow
    Analytics
  • Driven Data
    Automotive Marketing
  • Workday Reporting
    Business Intelligence
  • Steadfast
    Cloud Hosting
  • git
    Development
  • Google Cloud
    Infrastructure As A Service
  • Datadog
    Real User Monitoring
  • Content Insights
    Web Analytics

the LEGO Group's Email Address Formats

the LEGO Group uses at least 2 format(s):
the LEGO Group Email FormatsExamplePercentage
First.Last@lego.comJohn.Doe@lego.com
92%
First.Middle.Last@lego.comJohn.Michael.Doe@lego.com
5%
Last.First@lego.comDoe.John@lego.com
2%
F.Last@lego.comJ.Doe@lego.com
1%
First.Last@america.lego.comJohn.Doe@america.lego.com
58%
Last@america.lego.comDoe@america.lego.com
8%
FirstLast@america.lego.comJohnDoe@america.lego.com
6%
First-L@america.lego.comJohn-D@america.lego.com
5%
F.Last@america.lego.comJ.Doe@america.lego.com
5%
First-Last@america.lego.comJohn-Doe@america.lego.com
3%
FirstL@america.lego.comJohnD@america.lego.com
3%
FirLast@america.lego.comJohDoe@america.lego.com
2%
First_L@america.lego.comJohn_D@america.lego.com
2%
LFirst@america.lego.comDJohn@america.lego.com
2%
Last.F@america.lego.comDoe.J@america.lego.com
1%
First.Middle@america.lego.comJohn.Michael@america.lego.com
1%
FM.Last@america.lego.comJM.Doe@america.lego.com
1%
Last_First@america.lego.comDoe_John@america.lego.com
1%
FirstLas@america.lego.comJohnDoe@america.lego.com
1%
F_Last@america.lego.comJ_Doe@america.lego.com
1%

Frequently Asked Questions

What is the LEGO Group's phone number?

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You can contact the LEGO Group's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is the LEGO Group's official website and social media links?

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the LEGO Group's official website is lego.com and has social profiles on LinkedIn.

How much revenue does the LEGO Group generate?

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As of November 2024, the LEGO Group's annual revenue reached $9.8B.

How many employees does the LEGO Group have currently?

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As of November 2024, the LEGO Group has approximately 20K employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Chief Dad Officer 👶👶👶: G. S.Chief People Officer/Evp: L. I. S.Chief Sustainability Officer: A. S.. Explore the LEGO Group's employee directory with LeadIQ.

What industry does the LEGO Group belong to?

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the LEGO Group operates in the Manufacturing industry.

What technology does the LEGO Group use?

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the LEGO Group's tech stack includes SnowplowDriven DataWorkday ReportingSteadfastgitGoogle CloudDatadogContent Insights.

What is the LEGO Group's email format?

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the LEGO Group's email format typically follows the pattern of . Find more the LEGO Group email formats with LeadIQ.
the LEGO Group

the LEGO Group

ManufacturingDenmark10001+ Employees

We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. 

We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day.

Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. 

These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. 

A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!

Section iconCompany Overview

Phone number
Website
lego.com
Employees
10001+

Section iconFunding & Financials

  • $1B

    the LEGO Group's revenue is in the range of $1B

Section iconFunding & Financials

  • $1B

    the LEGO Group's revenue is in the range of $1B

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