Insights

Tech Innovation Utilizing tech stack including OpenSearch, SAS, and SAP Sales showcases a commitment to innovation, presenting opportunities for tech integration partnerships and software solutions sales.

Expansion into Board Games Recent partnership with Asmodee for LEGO board games signifies entry into a new market segment, creating potential collaboration opportunities with distributors and retailers.

Global Product Launches Successful launch events like LEGO Technic McLaren P1 and Space Station 8R1CK5 demonstrate a global reach and brand presence, offering avenues for international sales and collaborations.

New Marketing Initiatives Innovative marketing strategies such as the LEGO PLAY app and Build and Talk activities cater to changing consumer preferences, presenting opportunities for partnerships in digital marketing and child safety education sectors.

Leadership Changes & Organizational Shifts Recent appointment of Aimée Bryan as Chief Customer Officer indicates a focus on customer-centric strategies, opening up opportunities for consulting services and customer experience enhancement solutions sales.

the LEGO Group Tech Stack

the LEGO Group uses 8 technology products and services including OpenSearch, Driven Data, SAS, and more. Explore the LEGO Group's tech stack below.

  • OpenSearch
    Analytics
  • Driven Data
    Automotive Marketing
  • SAS
    Business Intelligence
  • Steadfast
    Cloud Hosting
  • Artifactory
    Development
  • ThingWorx
    IT Infrastructure
  • SAP Sales
    Sales
  • Content Insights
    Web Analytics

the LEGO Group's Email Address Formats

the LEGO Group uses at least 2 format(s):
the LEGO Group Email FormatsExamplePercentage
First.Last@lego.comJohn.Doe@lego.com
92%
First.Middle.Last@lego.comJohn.Michael.Doe@lego.com
5%
Last.First@lego.comDoe.John@lego.com
2%
F.Last@lego.comJ.Doe@lego.com
1%
First.Last@america.lego.comJohn.Doe@america.lego.com
58%
Last@america.lego.comDoe@america.lego.com
8%
FirstLast@america.lego.comJohnDoe@america.lego.com
6%
First-L@america.lego.comJohn-D@america.lego.com
5%
F.Last@america.lego.comJ.Doe@america.lego.com
5%
First-Last@america.lego.comJohn-Doe@america.lego.com
3%
FirstL@america.lego.comJohnD@america.lego.com
3%
FirLast@america.lego.comJohDoe@america.lego.com
2%
LFirst@america.lego.comDJohn@america.lego.com
2%
First_L@america.lego.comJohn_D@america.lego.com
2%
Last.F@america.lego.comDoe.J@america.lego.com
1%
First.Middle@america.lego.comJohn.Michael@america.lego.com
1%
FirstLa@america.lego.comJohnDo@america.lego.com
1%
FM.Last@america.lego.comJM.Doe@america.lego.com
1%
F_Last@america.lego.comJ_Doe@america.lego.com
1%
FirstLas@america.lego.comJohnDoe@america.lego.com
1%

Frequently Asked Questions

What is the LEGO Group's phone number?

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You can contact the LEGO Group's main corporate office by phone at +1-860-749-2291. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is the LEGO Group's official website and social media links?

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the LEGO Group's official website is lego.com and has social profiles on LinkedIn.

How much revenue does the LEGO Group generate?

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As of July 2024, the LEGO Group's annual revenue reached $9.8B.

How many employees does the LEGO Group have currently?

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As of July 2024, the LEGO Group has approximately 20K employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Chief People OfficerEvp: L. I. S.Chief Sustainability Officer: A. S.Chief Diversity And Inclusion Officer & Global Head Of Wellbeing, Vp: L. V. S.. Explore the LEGO Group's employee directory with LeadIQ.

What industry does the LEGO Group belong to?

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the LEGO Group operates in the Manufacturing industry.

What technology does the LEGO Group use?

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the LEGO Group's tech stack includes OpenSearchDriven DataSASSteadfastArtifactoryThingWorxSAP SalesContent Insights.

What is the LEGO Group's email format?

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the LEGO Group's email format typically follows the pattern of . Find more the LEGO Group email formats with LeadIQ.
the LEGO Group

the LEGO Group

ManufacturingDenmark10001+ Employees

We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. 

We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day.

Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. 

These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. 

A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!

Section iconCompany Overview

Phone number
+1-860-749-2291
Website
lego.com
Employees
10001+

Section iconFunding & Financials

  • $1B

    the LEGO Group's revenue is in the range of $1B

Section iconFunding & Financials

  • $1B

    the LEGO Group's revenue is in the range of $1B

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