Strong Wholesale Presence HoldingCross.com manages over 300 wholesale accounts across the country, indicating a well-established distribution network that can be leveraged to expand product reach and identify new retail partnerships within religious and nonprofit sectors.

Retail Market Focus With more than 75 percent of sales coming directly from individual consumers, churches, and NGOs, there is significant opportunity to deepen direct-to-consumer marketing strategies and develop personalized offerings or custom product lines.

Handmade Quality Appeal The company manufactures 95 percent of its products locally in Texas, emphasizing artisanal craftsmanship which can be promoted to premium market segments seeking authentic, handcrafted religious items.

Technology Utilization Utilizing tools such as Google Analytics and Cloudflare indicates an active online presence and data-driven marketing potential; targeted digital campaigns could attract more individual buyers and wholesale partners.

Expansion Opportunities Given the niche focus on handmade religious crosses and existing wholesale channels, there is potential to expand product offerings into related religious or spiritual items, as well as explore new markets internationally that value handcrafted religious artifacts.