Strong Market Presence Holiday Automotive serves a large and diverse customer base in Fond du Lac, Wisconsin, with over 300 employees and a broad portfolio that includes new vehicle brands such as Chevrolet, Buick, GMC, Cadillac, Ford, and Mazda, providing numerous cross-selling opportunities across multiple brands.

Recognition & Awards The company has received notable industry accolades including the Ford President’s Award for four consecutive years and recognition as a Top Workplaces 2025 winner, highlighting its reputation for excellence and employee engagement—valuable leverage for premium partnership or sponsorship programs.

Digital Engagement The company’s use of advanced digital marketing tools like Google Call Conversion Tracking, Facebook Pixel, and modern frameworks such as React and Preact indicates a strong focus on online customer acquisition and could benefit from enhanced digital services or data analytics tools.

Expansion Opportunities With a substantial revenue estimated between $100 million and $250 million and multiple dealership operations including certified service departments and a full body shop, Holiday Automotive represents a significant platform for aftermarket services, financing solutions, or extended warranty programs.

Community & Loyalty Holiday Automotive’s long-standing family ownership since 1959 and active community recognition suggest a loyal customer base and high local brand loyalty, which could be tapped into for targeted customer retention programs, customer experience innovations, or loyalty rewards initiatives.