Mid-market footprint Target a mid-sized hospitality property in West Michigan with 11-50 employees and revenue in the 10-25M range for upsell opportunities in meetings, events, and group blocks.

Waterfront appeal Leverage the Grand River and Lake Michigan access to pitch experiential packages, such as wedding, conference, and leisure getaways, plus partnerships with local attractions and outdoor activities.

Tech modernization Offer streamlined digital services and security enhancements aligned with their current stack (WordPress, Google Cloud, Analytics) to improve guest experience, revenue management, and direct-booking conversion.

Loyalty & events Present loyalty, recurring corporate bookings, and event marketing programs to grow repeat business from local businesses and regional associations that use the property for meetings and training.

Sustainable growth Position value-added services such as sustainable practices, energy efficiency, and local sourcing to attract cost-conscious operators and differentiate in a competitive mid-market segment.