Strong Market Presence Super 8 operates within the large hospitality industry with a revenue range of 1 billion to 10 billion dollars, indicating significant market reach and established customer base, offering ample opportunities for partnership or service expansion.

Expanding Customer Amenities The company provides well-appointed rooms including jacuzzi and business suites, suggesting a focus on catering to both leisure and business travelers, which can be targeted with tailored marketing or upgraded services.

Strategic Location Located conveniently off I-229 near I-90 with easy access, Super 8 is positioned to attract road travelers and commuters, creating potential sales opportunities in transportation-related amenities and partner promotions.

Competitive Positioning Super 8 shares a similar size and revenue range with major brands like Hilton Garden Inn and Hyatt Place, making it a competitive player with opportunities to differentiate through value-added services or loyalty programs.

Technology and Guest Experience With amenities such as free high-speed internet and pet-friendly policies, Super 8 emphasizes guest convenience and satisfaction, providing opportunities to upsell technology solutions and pet services to enhance guest loyalty and revenue.