Event Expansion Leverage the large 69,000 square feet of versatile conference and event space adjacent to the Fort Smith Convention Center and Performing Arts Center to position bundled meeting packages, attract corporate retreats, and upsell multi-day conferences.

Renovated Comfort Highlight the fully renovated nine-story property with 255 modern rooms and suites, emphasizing high guest satisfaction potential, repeat overnight stays, and opportunities to upsell premium accommodations and spa-worthy experiences.

Business Connectivity Promote 100% wireless connectivity, on-site business center, and modern meeting facilities as a turnkey solution for near-term corporate travel, regional teams, and event planners seeking seamless work arrangements.

Value Add Capitalize on included amenities such as complimentary breakfast coffee, on-site fitness center, indoor pool, whirlpool, valet parking, and airport shuttle to create differentiated packages aimed at mid-market groups and leisure contractors seeking convenience and cost control.

Loyalty Leverage Encourage Priority Club memberships during stays and events to drive guest loyalty, repeat bookings, and data capture for targeted marketing, cross-sell with nearby attractions and conforming partnerships.