Partnership Growth Homburg recently partnered with Ekobot AB for the Netherlands, signaling openness to expanding through strategic distributors. This presents a sales opportunity to engage similar precision farming distributors and to up-sell SmartSOLUTIONS and ISOBUS/Ag Leader integrations through channel partnerships.

Drainage Opportunities Homburg’s Draincleaners are a world leader in subsurface drainage maintenance for agriculture and golf courses. Target golf courses, turf managers, and irrigation contractors with bundled drainage and crop protection solutions to improve crop growth and operations during the growing season.

ISOBUS Adoption Recent ISOBUS VT controller and SmartSteer implement guidance launches create demand among farmers and contractors seeking GPS implement guidance and cross-brand compatibility. Focus sales efforts on customers with diverse tractor fleets and ISOBUS displays, emphasizing seamless integration.

Smart Solutions SmartSOLUTIONS ecosystem, compatible with major tractor brands and GPS systems and integrated with Ag Leader displays, offers a compelling upsell to hardware customers. Leverage existing distributor networks to promote integrated control and smarter spraying and soil management.

High Tech Spraying Homburg positions itself around high tech spraying, near sensing precision, and performance enhancing features like TWIN FORCE air support. Target large scale growers, spraying service providers, and turf managers looking to modernize equipment with precision spraying capabilities.