Insights

Large-scale revenue HomeBuddy reports substantial revenue and rapid growth, indicating a mature platform with potential for higher-value partnerships, premium lead generation deals, and enterprise-level sponsorships or co-marketing arrangements with contractors and home improvement brands.

Exclusive leads All HomeBuddy leads and appointments are exclusive to a single contractor, which is a strong selling point for agencies and contractor networks seeking guaranteed pipeline quality and competitive differentiation against marketplaces with shared leads.

Acquisition momentum Ongoing interest from strategic buyers (QuinStreet) and notable revenue growth post-acquisition suggest a favorable M&A environment and potential partnership scenarios such as channel integrations, portfolio acquisitions, or cross-sell opportunities with adjacent digital services.

High intent audience With near 6 million monthly visitors and a focus on matching homeowners to local contractors, there is a ready audience for adjacent services such as financing, warranty programs, premium listing features, and contractor performance analytics.

Tech and integration Existing tech stack and recent integrations ( LeadsBridge, LeadConduit) signal openness to API-driven partnerships, data enrichment, and joint marketing tech collaborations to enhance lead quality, attribution, and end-to-end funnel optimization for partners.

Similar companies to HomeBuddy

HomeBuddy Tech Stack

HomeBuddy uses 8 technology products and services including Taboola, Twitter Ads, Grafana, and more. Explore HomeBuddy's tech stack below.

HomeBuddy's Email Address Formats

HomeBuddy uses at least 5 email formats:
HomeBuddy Email FormatsExamplePercentage
First.Last@sirenltd.comJohn.Doe@sirenltd.com
84%
First@sirenltd.comJohn@sirenltd.com
11%
First.MiddleLast@sirenltd.comJohn.MichaelDoe@sirenltd.com
3%
First.L@sirenltd.comJohn.D@sirenltd.com
2%
First.Last@homebuddy.comJohn.Doe@homebuddy.com
100%

Frequently Asked Questions

What is HomeBuddy's official website and social media links?

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HomeBuddy's official website is homebuddy.com and has social profiles on LinkedIn.

How much revenue does HomeBuddy generate?

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As of August 2026, HomeBuddy's annual revenue is estimated to be $500M - $1B.

What is HomeBuddy's NAICS code?

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HomeBuddy's NAICS code is 5418 - Advertising, Public Relations, and Related Services.

How many employees does HomeBuddy have currently?

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As of August 2026, HomeBuddy has approximately 147 employees across 5 continents, including Europe, North America and Asia. Key team members include Chief Executive Officer: N. V. L., Cmo: M. S. and Vp Of Technology: J. H. Explore HomeBuddy's employee directory with LeadIQ.

What industry does HomeBuddy belong to?

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HomeBuddy operates in the Marketing Services industry.

What technology does HomeBuddy use?

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HomeBuddy's tech stack includes Taboola, Twitter Ads, Grafana, Amazon Web Services, Apache Airflow, Salesforce, Postman and Redis.

What is HomeBuddy's email format?

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HomeBuddy's email format typically follows the pattern of First.Last@sirenltd.com. Find more HomeBuddy email formats with LeadIQ.
HomeBuddy logo

HomeBuddy

Marketing ServicesSchwyz, Switzerland51-200 Employees

HomeBuddy is a marketing services company headquartered in Pfäffikon, Switzerland, with 51-200 employees. It operates an online home improvement platform that connects homeowners with local, verified contractors. The platform matches homeowner service requests with local contractors and ensures that all leads and appointments are exclusive to a single contractor. It reports about 6 million visitors per month and thousands of leads daily, with a history of growth in the United States and double-digit year-over-year expansion. HomeBuddy was previously known as Siren Group AG and rebranded in June 2023.

Section iconCompany Overview

NAICS Code
5418 - Advertising, Public Relations, and Related Services
Employees
51-200

Section iconFunding & Financials

  • $500M - $1B

    HomeBuddy's revenue is estimated to be in the range of $500M - $1B

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