Insights

Strategic Acquisition HomeBuddy is in the midst of significant deal activity, with a recent $179.7M acquisition expanding quarterly revenue and net income. This implies heightened budget availability for marketing partnerships, joint ventures, and expanded contractor onboarding programs.

Exclusive Lead Model All leads and appointments are 100% exclusive to a single contractor. This presents a strong value proposition for premium marketing collaborations, paid lead packages, and channel partnerships that can leverage the guaranteed exclusivity to attract higher-contract value clients.

Massive Traffic Nearly 6 million visitors per month indicate substantial demand and a broad homeowner audience. Sales opportunities exist for enhanced visibility packages, geo-targeted campaigns, and integration partnerships with home improvement retailers or product manufacturers seeking licensed contractor referrals.

Global Delivery With global staff and U.S. market-driven growth, there is potential for international contractor networks to access the platform, as well as cross-border sponsorships, localized marketing programs, and enterprise-level collaborations for large regional operators.

Platform Synergies Tech stack includes Looker, Google Analytics 4, ChurnZero, and LeadsBridge integrations, signaling opportunities for data-driven partnerships, advanced attribution deals, and co-marketing around lead optimization and customer lifecycle analytics to improve partner ROI.

HomeBuddy Tech Stack

HomeBuddy uses 8 technology products and services including Looker, Google Analytics 4, Atlassian, and more. Explore HomeBuddy's tech stack below.

  • Looker
    Analytics
  • Google Analytics 4
    Analytics
  • Atlassian
    Application Development & Management
  • ChurnZero
    Customer Data Platforms
  • Percona
    Database
  • MillionVerifier
    Email Marketing
  • Font Awesome
    Font Scripts
  • Sentry
    Issue Trackers

HomeBuddy's Email Address Formats

HomeBuddy uses at least 2 format(s):
HomeBuddy Email FormatsExamplePercentage
First.Last@sirenltd.comJohn.Doe@sirenltd.com
84%
First@sirenltd.comJohn@sirenltd.com
11%
First.MiddleLast@sirenltd.comJohn.MichaelDoe@sirenltd.com
3%
First.L@sirenltd.comJohn.D@sirenltd.com
2%
First.Last@homebuddy.comJohn.Doe@homebuddy.com
100%

Frequently Asked Questions

What is HomeBuddy's official website and social media links?

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HomeBuddy's official website is homebuddy.com and has social profiles on LinkedIn.

How much revenue does HomeBuddy generate?

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As of July 2026, HomeBuddy's annual revenue is estimated to be $500M - $1B.

What is HomeBuddy's NAICS code?

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HomeBuddy's NAICS code is 5418 - Advertising, Public Relations, and Related Services.

How many employees does HomeBuddy have currently?

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As of July 2026, HomeBuddy has approximately 166 employees across 5 continents, including EuropeNorth AmericaAsia. Key team members include Chief Executive Officer: N. V. L.Coo Homebuddy: A. V. D. H.Cmo: M. S.. Explore HomeBuddy's employee directory with LeadIQ.

What industry does HomeBuddy belong to?

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HomeBuddy operates in the Marketing Services industry.

What technology does HomeBuddy use?

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HomeBuddy's tech stack includes LookerGoogle Analytics 4AtlassianChurnZeroPerconaMillionVerifierFont AwesomeSentry.

What is HomeBuddy's email format?

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HomeBuddy's email format typically follows the pattern of First.Last@sirenltd.com. Find more HomeBuddy email formats with LeadIQ.
HomeBuddy logo

HomeBuddy

Marketing ServicesSchwyz, Switzerland51-200 Employees

HomeBuddy is a marketing services company headquartered in Pfäffikon, Switzerland, with 51-200 employees. It operates an online home improvement platform that connects homeowners with local, verified contractors. The platform matches homeowner service requests with local contractors and ensures that all leads and appointments are exclusive to a single contractor. It reports about 6 million visitors per month and thousands of leads daily, with a history of growth in the United States and double-digit year-over-year expansion. HomeBuddy was previously known as Siren Group AG and rebranded in June 2023.

Section iconCompany Overview

NAICS Code
5418 - Advertising, Public Relations, and Related Services
Employees
51-200

Section iconFunding & Financials

  • $500M - $1B

    HomeBuddy's revenue is estimated to be in the range of $500M - $1B

Section iconFunding & Financials

  • $500M - $1B

    HomeBuddy's revenue is estimated to be in the range of $500M - $1B

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