EV Readiness Capitalize on Honda's EV expansion by positioning the dealership as an EV-ready partner, with EV model inventory planning, customer education, and bundled home charging solutions and maintenance packages to accelerate EV sales.

Local Market Leverage the San Marcos/Austin footprint to target local individuals and small businesses for new, used, and fleet purchases, plus cross-sell service and parts to drive repeat visits in a growing Texas market.

Service Focus Maximize the existing service and parts emphasis by offering service retention programs, extended warranties, and maintenance bundles that increase lifetime value and drive recurring revenue.

Digital Lift Maximize the current tracking and ad tech stack to improve lead generation and attribution, enabling tailored retargeting and smoother handoffs to sales and service teams, boosting showroom-to-online conversion.

Fleet Partnerships Develop targeted fleet and business partnerships with competitive pricing and maintenance bundles, plus opportunities to upsell service plans during routine visits to grow profitability beyond initial vehicle sales.