Sustainable sourcing Position Honest Catch as a trusted gateway to 300+ sustainable seafood products for European HoReCa and retail partners, highlighting a transparent supply chain to appeal to restaurants and retailers prioritizing ESG credentials.

B2B and B2C reach Leverage dual-channel model (B2B platform for Retail/HoReCa and B2C e-commerce) to upsell to restaurant networks and consumer-focused seafood shops seeking reliable distributors with curated brands.

New leadership momentum Capitalize on the leadership change with Sepita Ansari as CEO to pitch fresh strategic partnerships, investment, and joint marketing programs aimed at expanding market share in the DACH region and beyond.

Brand and rebrand advantage Highlight the rebranding from Crusta Nova to Honest Catch as a re-energized brand story to attract new suppliers and customers, offering co-branding opportunities with premium seafood suppliers.

Growth opportunities Target expansion into high-volume hospitality chains, premium supermarkets, and ethnic markets within Europe by emphasizing exclusive distribution rights, supplier quality, and the efficiency of a centralized platform for sourcing and logistics.