Honey Birdette Employee Directory
RetailNew South Wales, Australia201-500 Employees
Honey Birdette is a luxury lingerie and lifestyle brand based in Sydney, Australia, and is owned by the PLBY Group. It began with a single Brisbane boutique in 2006, offering high-end lingerie and premium bedroom accessories, and has since grown to 61 boutiques globally. The brand operates internationally, with a presence in the United Kingdom and the United States. The Sydney headquarters supports a workforce described as hundreds of employees. In the retail industry, the company is positioned within the luxury lingerie segment and functions as part of the PLBY Group's portfolio of brands. In April 2026, Playboy Enterprises International partnered with Honey Birdette to launch a global model search for the face of an exclusive collaboration, reflecting ongoing brand activity beyond core products.