Insights

Global Expansion Growth Honey Birdette's rapid international expansion, with 61 boutiques across Australia, the UK, and the US, indicates a strong market for luxury lingerie and lifestyle products, presenting opportunities for additional boutique openings or online channel expansion in high-growth regions.

Premium Brand Positioning As a luxury brand owned by PLBY Group, Honey Birdette's bold marketing and high-end offerings create a receptive audience among affluent consumers, suggesting potential for premium collaborations, exclusive collections, or personalized services to deepen customer engagement.

Digital Engagement Tools The use of diverse tech platforms such as HubSpot, Mautic, and Amazon ALB demonstrates a focus on digital marketing and customer interaction, offering opportunities for advanced targeted campaigns, loyalty programs, or innovative online shopping experiences to boost sales.

Growing Market Interest Recent collaborations like the Playboy partnership and participation in events such as Swim Fashion Week highlight increasing brand visibility and media interest, which can be leveraged through strategic partnerships or sponsorships to attract new customer segments and elevate sales.

Customer Base Engagement Honey Birdette maintains a highly engaged and passionate customer base, supported by recent staffing increases and boutique openings, providing avenues for loyalty programs, VIP experiences, or exclusive product launches to maximize customer lifetime value and drive repeat sales.

Honey Birdette Tech Stack

Honey Birdette uses 8 technology products and services including Hotjar, iCIMS, Slick, and more. Explore Honey Birdette's tech stack below.

  • Hotjar
    Analytics
  • iCIMS
    Applicant Tracking Systems
  • Slick
    Javascript Libraries
  • Amazon ALB
    Load Balancers
  • HubSpot
    Marketing Automation
  • Mautic
    Marketing Automation
  • Venmo
    Payment Processing
  • X-XSS-Protection
    Security

Media & News

Honey Birdette's Email Address Formats

Honey Birdette uses at least 1 format(s):
Honey Birdette Email FormatsExamplePercentage
First.Last@honeybirdette.comJohn.Doe@honeybirdette.com
76%
First@honeybirdette.comJohn@honeybirdette.com
18%
First_Last@honeybirdette.comJohn_Doe@honeybirdette.com
6%

Frequently Asked Questions

Where is Honey Birdette's headquarters located?

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Honey Birdette's main headquarters is located at 127 York Street Level 5 Sydney, New South Wales 2000 Australia. The company has employees across 5 continents, including OceaniaNorth AmericaEurope.

What is Honey Birdette's official website and social media links?

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Honey Birdette's official website is honeybirdette.com and has social profiles on LinkedIn.

What is Honey Birdette's NAICS code?

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Honey Birdette's NAICS code is 44-45 - Retail Trade.

How many employees does Honey Birdette have currently?

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As of June 2026, Honey Birdette has approximately 255 employees across 5 continents, including OceaniaNorth AmericaEurope. Key team members include Chief Executive Officer: K. K.Chief Brand & Digital Officer: E. C.Chief Financial Officer: V. T.. Explore Honey Birdette's employee directory with LeadIQ.

What industry does Honey Birdette belong to?

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Honey Birdette operates in the Retail industry.

What technology does Honey Birdette use?

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Honey Birdette's tech stack includes HotjariCIMSSlickAmazon ALBHubSpotMauticVenmoX-XSS-Protection.

What is Honey Birdette's email format?

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Honey Birdette's email format typically follows the pattern of First.Last@honeybirdette.com. Find more Honey Birdette email formats with LeadIQ.

When was Honey Birdette founded?

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Honey Birdette was founded in 2006.

Honey Birdette

RetailNew South Wales, Australia201-500 Employees

Honey Birdette is a luxury lingerie and lifestyle brand owned by the PLBY Group.

Bold, innovative and just a tad naughtier than you would expect, Honey Birdette has become the most talked about lingerie brand in Australia.  

Our first Boutique opened it's glossy doors in 2006 with a unique offering of high-end lingerie and premium bedroom accessories.  We are proud to now have 50 Australian Boutiques.

In September 2016 we opened our first International Boutique in Covent Garden, London.  We continued to grow and and now have four Boutiques in the United Kingdom.

In December 2018 we opened our first USA Boutique at Westfield Century City in Los Angeles.  We currently have four Boutiques in USA and continue our growth and success.

Honey Birdette has grown from one humble Boutique in Brisbane to 61 Boutiques globally.  We have over 300 amazing Team Members who we adore.   And a highly engaged and devoted Customer base who have supported our growth with great passion.

Section iconCompany Overview

Headquarters
127 York Street Level 5 Sydney, New South Wales 2000 Australia
NAICS Code
44-45 - Retail Trade
Founded
2006
Employees
201-500

Section iconFunding & Financials

  • $25M$50M

    Honey Birdette's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Honey Birdette's revenue is estimated to be in the range of $25M$50M

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