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Insights

Global Expansion Opportunities Honey Birdette has successfully expanded internationally with boutiques in the UK and the USA, showcasing a strong potential for further global expansion. Targeting new markets could be a lucrative sales opportunity for the company.

Tech-Savvy Marketing Strategies With a tech stack including Facebook Pixel, Google Analytics, and advanced web technologies, Honey Birdette demonstrates a modern approach to marketing. Leveraging these tools effectively can optimize sales strategies and drive customer engagement.

Celebrity-endorsed Products Honey Birdette has the opportunity to collaborate with celebrities and influencers to endorse its luxury lingerie and lifestyle products. Partnering with high-profile figures can elevate brand visibility and attract new customers, boosting sales.

Product Diversification Potential Expanding product offerings beyond lingerie to include swimwear, lifestyle accessories, or activewear could open up new revenue streams for Honey Birdette. Diversifying the product range can cater to a wider audience and enhance sales opportunities.

Brand Reinforcement through CSR Emphasizing sustainability initiatives and responsible business practices can strengthen Honey Birdette's brand reputation. Highlighting commitments to ethical sourcing, eco-friendly materials, and social responsibility can appeal to conscious consumers and drive sales growth.

Similar companies to Honey Birdette

Honey Birdette Tech Stack

Honey Birdette uses 8 technology products and services including Facebook Pixel, Google Analytics, core-js, and more. Explore Honey Birdette's tech stack below.

  • Facebook Pixel
    Analytics
  • Google Analytics
    Analytics
  • core-js
    Javascript Libraries
  • MaxMind
    Mapping And Gis
  • Babel
    Miscellaneous
  • HTTP/3
    Miscellaneous
  • Priority Hints
    Performance
  • HSTS
    Security

Media & News

Honey Birdette's Email Address Formats

Honey Birdette uses at least 1 format(s):
Honey Birdette Email FormatsExamplePercentage
First.Last@honeybirdette.comJohn.Doe@honeybirdette.com
45%
First@honeybirdette.comJohn@honeybirdette.com
7%
First_Last@honeybirdette.comJohn_Doe@honeybirdette.com
3%
First.Last@honeybirdette.comJohn.Doe@honeybirdette.com
45%

Frequently Asked Questions

Where is Honey Birdette's headquarters located?

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Honey Birdette's main headquarters is located at Level 5 127 York Street Sydney, NSW 2000 AU. The company has employees across 6 continents, including OceaniaNorth AmericaEurope.

What is Honey Birdette's official website and social media links?

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Honey Birdette's official website is honeybirdette.com and has social profiles on LinkedIn.

How much revenue does Honey Birdette generate?

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As of September 2024, Honey Birdette's annual revenue reached $75M.

How many employees does Honey Birdette have currently?

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As of September 2024, Honey Birdette has approximately 220 employees across 6 continents, including OceaniaNorth AmericaEurope. Key team members include Chief Executive Officer: K. K.Chief Financial Officer: V. T.Head Of Lingerie Design: C. F.. Explore Honey Birdette's employee directory with LeadIQ.

What industry does Honey Birdette belong to?

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Honey Birdette operates in the Retail industry.

What technology does Honey Birdette use?

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Honey Birdette's tech stack includes Facebook PixelGoogle Analyticscore-jsMaxMindBabelHTTP/3Priority HintsHSTS.

What is Honey Birdette's email format?

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Honey Birdette's email format typically follows the pattern of . Find more Honey Birdette email formats with LeadIQ.

When was Honey Birdette founded?

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Honey Birdette was founded in 2006.
Honey Birdette

Honey Birdette

RetailNew South Wales, Australia201-500 Employees

Honey Birdette is a luxury lingerie and lifestyle brand owned by the PLBY Group.

Bold, innovative and just a tad naughtier than you would expect, Honey Birdette has become the most talked about lingerie brand in Australia.  

Our first Boutique opened it's glossy doors in 2006 with a unique offering of high-end lingerie and premium bedroom accessories.  We are proud to now have 50 Australian Boutiques.

In September 2016 we opened our first International Boutique in Covent Garden, London.  We continued to grow and and now have four Boutiques in the United Kingdom.

In December 2018 we opened our first USA Boutique at Westfield Century City in Los Angeles.  We currently have four Boutiques in USA and continue our growth and success.

Honey Birdette has grown from one humble Boutique in Brisbane to 61 Boutiques globally.  We have over 300 amazing Team Members who we adore.   And a highly engaged and devoted Customer base who have supported our growth with great passion.

Section iconCompany Overview

Headquarters
Level 5 127 York Street Sydney, NSW 2000 AU
Founded
2006
Employees
201-500

Section iconFunding & Financials

  • $50M$100M

    Honey Birdette's revenue is in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Honey Birdette's revenue is in the range of $50M$100M

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