Insights

Market Expansion Honnen Equipment's recent acquisition by RDO Equipment Co. expands its geographical footprint across 12 states, presenting new opportunities to promote their equipment and services in previously untapped markets.

Strong Customer Relationships With a long-standing history as one of the oldest John Deere dealers, Honnen has built strong relationships with construction and forestry clients, opening avenues for upselling advanced machinery, upgrades, and after-sales services.

Industry Diversification Honnen's diversified product portfolio, including John Deere, Manitowoc, Grove, JLG, and Wirtgen Group machinery, allows cross-selling opportunities across various construction, forestry, and road-building sectors.

Innovation Hub The launch of the John Deere Certified Rebuild Center indicates an emphasis on maintenance and refurbishment services, creating a potential market for parts, rebuilds, and ongoing fleet management solutions.

Regional Market Focus Operating out of 11 locations in the Rocky Mountain region with recent leadership hires and strategic consolidations, there is a significant opportunity to customize and target regional marketing efforts to grow sales within local construction activity.

Honnen Equipment Co. Tech Stack

Honnen Equipment Co. uses 8 technology products and services including Google Fonts API, Slick, Floating UI, and more. Explore Honnen Equipment Co.'s tech stack below.

  • Google Fonts API
    Font Scripts
  • Slick
    Javascript Libraries
  • Floating UI
    Javascript Libraries
  • Constant Contact
    Marketing Automation
  • Microsoft Azure
    Platform As A Service
  • PHP
    Programming Languages
  • HSTS
    Security
  • W3.CSS
    UI Frameworks

Honnen Equipment Co.'s Email Address Formats

Honnen Equipment Co. uses at least 1 format(s):
Honnen Equipment Co. Email FormatsExamplePercentage
FirstLast@honnen.comJohnDoe@honnen.com
87%
FirLast@honnen.comJohDoe@honnen.com
7%
First.Last@honnen.comJohn.Doe@honnen.com
3%
FLast@honnen.comJDoe@honnen.com
3%

Frequently Asked Questions

What is Honnen Equipment Co.'s phone number?

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You can contact Honnen Equipment Co.'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Honnen Equipment Co.'s official website and social media links?

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Honnen Equipment Co.'s official website is honnen.com and has social profiles on LinkedIn.

How much revenue does Honnen Equipment Co. generate?

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As of December 2025, Honnen Equipment Co.'s annual revenue is estimated to be $330K.

What is Honnen Equipment Co.'s SIC code NAICS code?

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Honnen Equipment Co.'s SIC code is 5084 - Industrial Machinery and Equipment NAICS code is 333 - Machinery Manufacturing.

How many employees does Honnen Equipment Co. have currently?

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As of December 2025, Honnen Equipment Co. has approximately 201 employees across 4 continents, including North AmericaSouth AmericaEurope. Key team members include Chief Financial Officer: C. S.Vice President Product Support: S. L.President: M. H.. Explore Honnen Equipment Co.'s employee directory with LeadIQ.

What industry does Honnen Equipment Co. belong to?

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Honnen Equipment Co. operates in the Machinery Manufacturing industry.

What technology does Honnen Equipment Co. use?

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Honnen Equipment Co.'s tech stack includes Google Fonts APISlickFloating UIConstant ContactMicrosoft AzurePHPHSTSW3.CSS.

What is Honnen Equipment Co.'s email format?

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Honnen Equipment Co.'s email format typically follows the pattern of FirstLast@honnen.com. Find more Honnen Equipment Co. email formats with LeadIQ.

When was Honnen Equipment Co. founded?

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Honnen Equipment Co. was founded in 1963.

Honnen Equipment Co.

Machinery ManufacturingColorado, United States201-500 Employees

Our mission at Honnen Equipment is to partner with our customers to provide superior value through the lowest owning and operating costs while representing world-class products.
Since 1963 Honnen has operated with a philosophy of not just meeting, but exceeding, customers expectations.  Honnen is one of the oldest and largest John Deere dealers in North America, operating out of 11 locations.  We cover the entire Rocky Mountain Region!

Although Honnen Equipment has grown quite substantially in a small period of time, the family roots are still much a part of the Honnen culture. From the very beginning Honnen Equipment has embodied strong values and ethics and this is still very true today. All of our employees strive everyday to do the right thing, to take pride in their work and always treat others with respect.

Honnen Equipment is your authorized dealer for John Deere Construction & Forestry Equipment, John Deere Compact Equipment, Manitowoc, Grove and National Cranes, JLG Telehandlers, Wirtgen Milling Machines, Vogele Pavers, Hamm Rollers, Kleemann Crushers and much more!

Section iconCompany Overview

Phone number
Website
honnen.com
SIC Code
5084 - Industrial Machinery and Equipment
NAICS Code
333 - Machinery Manufacturing
Founded
1963
Employees
201-500

Section iconFunding & Financials

  • $25M$50M

    Honnen Equipment Co.'s revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Honnen Equipment Co.'s revenue is estimated to be in the range of $25M$50M

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