Membership Growth Target expansion of private club memberships and guest programs leveraging the club’s private, high-end experience and Arnold Palmer design pedigree to drive cross-sell of dining, events, and golf memberships.

Digital Modernization Opportunity to streamline online engagement and bookings by consolidating Joomla, WordPress, and Wix usage; propose unified CMS/CRM integration, online membership applications, event reservations, and eCommerce enhancements.

Event & Catering Expansion Position the club as a premier event venue for weddings, corporate retreats, and private functions, offering tailored catering packages and premium AV/real-time streaming services to attract higher-margin bookings.

Financial Upsell With revenue in the mid-tier range, introduce premium service tiers, recurring member events, and loyalty programs to increase per-member lifetime value and upsell dining, golf, and club amenities.

Tech-Driven Experience Leverage current tech stack to offer data-driven member experiences, integrate Sentry analytics for app/website reliability, and deploy targeted digital marketing to capitalize on the club’s luxury positioning and competitive market.