Healthcare enterprise Target healthcare providers and health systems seeking scalable, cloud-based advance care planning (ACP) solutions to replace paper processes, improve patient engagement, and support reimbursement workflows.

Broad delivery Position the offering to telehealth programs, in-clinic care management, and employer wellness initiatives, emphasizing multi-channel education, virtual facilitation, and seamless integration with existing workflows.

Digital legal Leverage the 50-state digital advance directive capability and video living will to appeal to organizations needing compliant, accessible, and up-to-date ACP documents for diverse patient populations.

Cloud accessibility Highlight the secure 24/7 cloud-based repository with unique URLs for each plan, enabling robust patient data accessibility, continuity of care, and potential partnerships with payers and providers.

Growth potential With a startup-scale team and $1M–$10M revenue, pursue partnerships with mid-market health plans, integrated delivery networks, and risk-bearing entities seeking cost-effective, scalable ACP solutions to expand care coordination.