Healthcare enterprise Target large health systems, health plans, and employer-sponsored wellness programs by positioning the ACP platform as a scalable, cloud-based solution that streamlines advance care planning across populations and care settings.

Telehealth integration Emphasize integration of telehealth ACP workflows to enable remote facilitation, documentation, and reimbursement, appealing to chronic disease management programs and virtual care initiatives seeking to improve advance care engagement.

State readiness Leverage the availability of digital legal advance directives for all 50 states to approach insurers, provider networks, and employer groups requiring compliant, state-by-state ACP capabilities and rapid deployment.

Revenue opportunities Highlight opportunities for reimbursement support and in-clinic ACP facilitation that can drive new revenue streams for practices and care coordinators, as well as potential partnerships with patient education teams.

Security and accessibility Position the secure cloud-based repository with 24/7 access and video living will as a differentiator for organizations prioritizing patient data protection, accessibility, and seamless retrieval of care preferences during crises.