Premium Sub Upsell Leverage premium subscriptions to increase average revenue per user by promoting the concierge suite and other high-value offerings; strengthen cross-sell of legal advisory and registered agent services within existing accounts; tailor onboarding and renewal programs to move customers into higher-tier plans.

Channel Partnerships Capitalize on existing distribution channels with partners like GoDaddy and explore similar partnerships with hosting, ecommerce, and professional networks to reach more founders and small businesses; develop co-branded solutions and reseller programs to widen market reach.

AI Guidance Position AI driven tools as scalable self-serve options with optional attorney oversight to address risk and compliance needs; create templates and workflows that speed up routine tasks while offering human review for complex matters; cross-sell concierge and advisory services to escalate high-risk cases.

SMB Growth Focus Target the broad SMB and startup market by accelerating onboarding through ecosystems, accelerators, and small business software platforms; emphasize the trusted leadership position and integrate services like incorporation, registered agent, and ongoing legal advisory to build durable relationships.

Investor Confidence Leverage solid revenue scale and visible investor interest to pursue enterprise licensing of LegalZoom’s tech assets, data insights, and API access for partners; use management visibility at investor events to open new sales conversations with larger customers and strategic buyers.