Multi Region Scale Honors Holdings operates more than 50 Orangetheory studios across Georgia, Tennessee, South Carolina, Washington, Oregon and the United Kingdom, creating a scalable platform for cross market partnerships, centralized marketing programs, and multi location promotions.

Franchise Scale With a large footprint of 50 plus studios and a staff of five hundred plus, the company can justify enterprise tools such as CRM, scheduling, payroll, and learning management systems to improve efficiency and consistency across locations.

Tech Modernization Current tech stack lists Google Workspace and GoDaddy, indicating opportunities to introduce a unified tech platform for customer relationship management, marketing automation, online booking, and centralized analytics to boost member engagement.

Ecosystem Partnerships Being a leading Orangetheory franchisee positions Honors Holdings to explore bulk equipment upgrades, supplier partnerships, staff training programs, and co branded marketing initiatives that could improve margins and studio experience.

People and Ops With a sizeable workforce, there is a clear need for scalable training, scheduling optimization, and performance management to maintain coaching quality and customer experience across all locations.