Custom Upholstery Expansion Leverage Hooker Furnishings’ recent launch of Hooker Custom Upholstery to offer bespoke fabric and leather solutions, targeted outreach for hospitality and contract markets, and collaborative design programs that showcase co-branded upholstery options.

Integrated B2B Platform Capitalize on the new integrated B2B online marketplace to streamline bulk purchasing and account-based selling, offering volume discounts, simplified reordering, and targeted product catalogs for hotel, hospitality, and contract specifiers.

Strategic Brand Portfolio Position Hooker’s diverse brand family as a one-stop source for residential, hospitality, and contract furniture by mapping product synergies across Hooker Furniture, Pulaski, Samuel Lawrence, and other brands to cross-sell to existing customers.

Global Distribution Footprint Explore growth opportunities by partnering with Hooker’s international showrooms and distribution centers in the US, China, Vietnam, and Vietnam-based operations to expand export and multi-region supply capabilities for key regional buyers.

Sustainability and Wellness Collaboration Align with the City of Hope partnership and Designs that Heal initiative to create sustainability and wellness-focused collections for healthcare, hospitality, and senior living markets, offering co-branded programs and philanthropic storytelling that can drive tenders and RFPs.